Bomgar, the leader in enterprise
remote support solutions, today announced it's won the Advocate
Marketing Program of the Year and Advocate Marketer of the Year awards
in the first annual Best
Advocate Marketing Awards, presented by Influitive. The Best
Advocate Marketing Awards, also known as the BAMMIES, recognize B2B
companies employing advocate marketing campaigns to capture the
enthusiasm of their customers, partners, and fans, and turn it into a
powerful force for igniting business growth.
The Advocate Marketing Program of the Year Award celebrates the best
overall advocate marketing strategy, tactics and results that has
delivered measureable value through inspiring and flawless execution.
Hundreds of Bomgar customers and fans voted in this People's Choice
award to drive Bomgar to the top spot. The Bomgar remote support
solution is used by tech support organizations at more than 8,000
companies, enabling them to access, troubleshoot and fix remote
computers and mobile devices.
Liz Richardson, Bomgar's social media manager, was also recognized as
Advocate Marketer of the Year. This award goes to an individual who is
the driving force behind their company's advocacy program who
demonstrates not only an understanding for how advocacy can benefit the
business, but the leadership necessary to bring their vision to life.
"It's an honor to receive both of these awards," said Richardson. "On
behalf of Bomgar, I want to thank all of our customers for being so
excited about and supportive of our solutions. We are truly blessed to
have passionate customers who love to talk about how Bomgar makes their
jobs easier and recommend us to their peers. When our customers are
happy and willing to advocate for us, then we know we're doing something
right. Thanks to all of our great customers and followers for helping us
achive this award, and thanks to Influitive for making advocate
marketing fun and rewarding."
"B2B buyers are tuning out traditional marketing and sales messages in
favor of advice from knowledgeable peers and colleagues. Innovative
marketers like Bomgar's Liz Richardson are embracing this trend and
create incredibly powerful advocate marketing programs that connect
passionate customers directly with buyers to drive demand and revenue,"
said Mark Organ, Founder and CEO of Influitive.
Bomgar was honored along with the other Best Advocate Marketing Award
winners during an exclusive awards ceremony and dinner in San Francisco
on Jan. 16, 2014.
Bomgar provides remote support solutions for easily and securely
supporting computing systems and mobile devices. The company's
appliance-based products help organizations improve tech support
efficiency and performance by enabling them to securely support nearly
any device or system, anywhere in the world - including Windows, Mac,
Linux, iOS, Android, BlackBerry and more. More than 8,000 organizations
across 65 countries have deployed Bomgar to rapidly improve customer
satisfaction while dramatically reducing costs. Bomgar is privately held
with offices in Jackson, Atlanta, Washington D.C., Paris, London and
Singapore. You can find Bomgar on the web at www.bomgar.com,
or on Facebook,
About The BAMMIES
The Best Advocate Marketing Awards (BAMMIES for short) are designed
recognize the amazing achievements that are being made by
forward-thinking B2B marketing leaders who put fans, advocates and
evangelists at the heart of their marketing programs. Held annually, the
BAMMIES showcase the most innovative and effective advocate marketing
campaigns happening now, and serve as a source of inspiration for all
who work in the ever-changing world of B2B marketing. The BAMMIES are
produced by Influitive, the advocate marketing experts. For more
information about The BAMMIES, visit www.influitive.com/bammies.
Influitive, the advocate marketing experts, is based in Toronto with
offices in Palo Alto and Boston. Today's buyers are increasingly
leveraging their peers' opinions and Influitive helps marketers tap into
this force with its innovative AdvocateHub platform and Maven mobile
app. By capturing the enthusiasm of their best customers, followers and
evangelists, marketers gain direct support for their sales and marketing
programs. From social media reviews and customer referrals to case
studies and references, passionate advocate help support all stages of
the buying cycle. Influitive's customers include some of most successful
and fastest-growing business-to-business software and technology firms
in the world. To learn how to get your advocates working with you,
please visit www.influitive.com.
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