A survey of small business owners and marketers released today by global
email marketing software provider AWeber found that while more than 94
percent said online marketing was very important to the growth of their
business, only 12 percent identified themselves as online marketing
"pros." Additionally, 29 percent said they were a bit overwhelmed by
online marketing, while 60 percent said they were better at using
certain channels more than others. The survey, conducted in December
2013, included 1,486 respondents gathered from the AWeber customer base
of small business owners and marketers.
Despite their apparent lack of expertise, small businesses marketers
remain eager to increase their use of online marketing channels in 2014.
Among the findings of the survey:
"We know that small business owners have a lot on their plates and that
despite their best efforts, many aren't professional marketers," said
Erik Harbison, CMO of AWeber. "That's why we try to deliver morethan
just a great product. We provide our customers with educational tips and
tools on our blog, website and through our Customer Solutions team to
make their marketing efforts the most effective and as easy as possible."
Of those surveyed, more than 91 percent said that their owner or CEO
primarily fulfills the marketing function for the company. Additionally,
96 percent of those surveyed have 5 or less employees including
Among the additional findings, some small business marketers indicated
they plan to explore more visual social media tools this year.
The top three tools chosen:
But when asked to rank what marketing channels drive the best return on
investment, email marketing and word of mouth beat out social media
tactics and turned out to be the top winning marketing strategies.
AWeber, headquartered in Chalfont, Pa., helps more than 120,000
businesses, entrepreneurs and bloggers increase sales and profits
through its suite of web-based email marketing software. The privately
held company was founded in 1998. For more information, visit aweber.com,
subscribe to the AWeber blog or follow on Twitter
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140115005938/en/
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