a leading provider of real-time audience targeting solutions, today
announced the launch of its Dynamic Insights reporting dashboard to
aggregate and summarize advertiser display data into clear insights that
are actionable at a glance. With the new platform, marketers can access
their Netmining data from any standard browser, including browsers on
tablet devices, to see how their different campaign tactics are
performing. A core, industry-first capability of the platform is the
handling and presentation of each marketer's peer set data.
Among other benefits and features, Netmining's Dynamic Insights allows
advertisers to see how various creative units are performing and can
help identify which states had the highest conversion rates within their
SmartRemarketing? and prospecting campaigns. Transparent, real-time data
that can be accessed at any time helps marketers reach and exceed their
To assist marketers in the competitive landscape, anonymized peer-set
data is aggregated and provided in the Dynamic Insights dashboard for
marketers to gauge how their campaigns are performing within their
verticals. At a glance, they can review averages on various metrics,
within an easy-to-understand graphical interface.
"We've been running multiple client campaigns with Netmining for a few
years now. This new level of access into our own performance has made us
smarter and quicker on our feet," said Jarod Caporino, Managing Partner, Resolute
Digital. "Many of our brands market within very active, competitive
categories, so the peer set capability has been game changing."
Netmining President, Chris Hansen, explains how the Dynamic Insights
dashboard originated through client feedback. "Our clients have come to
us over the past year with a desire for more analytics that provides
transparency and granularity into their campaigns, and insights they can
act on to help them exceed their goals. We listened to our clients and
are excited to announce the first iteration of the Dynamic Insights
dashboard that will address some of those needs. This is an example of
actually putting actionable insights aound 'big data'. We plan on
keeping this product a growing piece of our offerings that will become
even more robust over time."
Netmining clients have free and unlimited access to this new Dynamic
Netmining is a leading provider of real-time
targeting solutions designed to help marketers understand and reach
their audiences online. We combine our own unique blend of audience
planning, targeting, bidding and optimization capabilities to deliver
exceptional campaign performance. Our Audience
Scoring Engine translates data into customer intelligence that
yields high performing and highly relevant online advertising, targeted
to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW,
Chase, Hilton, Cole Haan, Group M, OMD, Neo@Ogilvy, Universal McCann and
iProspect, among others. For more information, please visit netmining.com or
follow us on Twitter@netmining.
Netmining is a member of the Interactive
Advertising Bureau (IAB), the Network
Advertising Initiative (NAI) and the Digital
Advertising Alliance (DAA).
Please contact Lynda Liu, Marketing Manager at 212.703.7210 or firstname.lastname@example.org
for more information.
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