A majority of American consumers see the technology, telecommunications,
and energy industries as the top growth industries of the next decade,
according to a study from Penn Schoen Berland (PSB) commissioned by Ford
The study also reveals a growing optimism among consumers about the
automotive industry, with more than half (53 percent) of the respondents
sharing a belief that the industry has the same or more potential for
growth in the U.S. than other major industries, forty-four percent of
respondents see the automotive industry as stronger five years from now
than it is today, and fifty-five percent of respondents say the
automotive industry will be vital to the U.S. as it strives to compete
with other major economic powers in the next decade.
"What is most surprising in this data is that the automotive industry -
which less than five years ago was struggling with declining sales,
bankruptcy, government bailouts, and quality issues - is today seen by
nearly 6 in 10 Americans as being a driver of innovation," said Billy
Mann, President of PSB. "Clearly, the American people believe the
industry has rebounded and are optimistic about its future."
The study, conducted in early January, also found that American
consumers see the technology, telecommunications and energy industries
a the top growth industries of the next decade. When asked which
industries will play an important role in global economic growth in the
next 10 years, 68 percent of American said technology while 66 percent
said energy, 53 percent said telecommunications and 39 percent said
When survey respondents were asked to identify which industries have
done the most to help the U.S. economy in the past five years, top
answers included technology, energy and automotive.
The study's other key findings included:
For the full study results, click here.
About this Study
Penn Schoen Berland conducted an online survey of 1,000 consumers in the
U.S. from Jan. 2 - Jan. 6, 2014. The overall margin of error is ±3.1
About Penn Schoen Berland
Penn Schoen Berland, a unit of WPP, is a global research-based
consultancy that specializes in messaging and communications strategy
for blue-chip political, corporate, and entertainment clients. PSB has
over 30 years of experience in leveraging unique insights about consumer
opinion to provide clients with a competitive advantage - what it calls
Winning Knowledge. PSB executes polling and message testing services for
Fortune 100 companies and has helped elect more than 30 presidents and
prime ministers around the world. For more information, please visit www.psbresearch.com.
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