Today, Beats Music announced the new music streaming subscription
service officially launches in the US on January 21, 2014. Developed and
led by a team of executives that have spent their entire careers in
service of music, fans, and artists- Jimmy Iovine, Dr. Dre, Luke Wood,
Trent Reznor, and Ian Rogers- Beats Music brings fans and music lovers
an unparalleled personalized and curated listening experience that
answers two important questions: "What should I listen to?" and "what
song comes next?"
"Popular music is created in bite size pieces, one song at a time - but
most people need more than four minutes to be truly satisfied," said
Jimmy Iovine. "It takes a highly curated, uninterrupted sequence of
songs to achieve a fulfilling music experience, where the only song as
important as the song you are listening to is the song that comes next."
At launch, all music fans are invited to a free trial of Beats Music,
after which a $9.99/month subscription fee will apply. The service will
be available on iOS, Android and Windows Phone as well as via the web
beginning January 21st. Fans can stream their music or
download to listen offline.
"Beats was created so people could hear the music the way the artists
intended, but speakers were just the first step," said Luke Wood,
President of Beats Electronics. "Beats Music is the final piece in
making that vision a reality."
Music Curated Just for You
Beats Music features a vast catalog of more than 20 million fully
licensed songs from all the major labels, including Universal Music
Group, Sony Music Entertainment, and Warner Music Group, as well as all
independent labels- managed and maintained by a team of music experts
with hundreds of years of curatorial expertise. Led by radio programming
vet Julie Pilat, the Beats Music genre lead curation team includes:
• Former Pitchfork Media editor-in-chief Scott Plagenhoef
• Former digital content director at XXL Carl Chery
• Veteran Detroit radio music director Suzy Cole
• Recording Academy music blogger Arjan Writes
• Former Rhino Records A&R Director Mason Williams
• Los Angeles hip-hop radio personality Fuzzy Fantabulous
• Country music writer Ken Tucker
• Former Programmer of L.A.'s hugely successful Latino 96.3, Jerry Pullés
Beats Music also features a comprehensive collection of editorialized
playlists from some of the most well-respected music brands in the
world, including Pitchfork, Rolling Stone, DJ Mag, Country Weekly,
Hot97/Power 106, among many others.
"Beats Music combines the emotion only a human created playlist can give
you with the best personalization technology can deliver, " said Ian
Rogers, Beats Music CEO. "With this you get not just the music
experience only a talented DJ or music expert can deliver, but also the
right one for you right now."
Additionally, Beats Music will provideusers with multiple ways to find
the right song at the right time by taking advantage of key features
Beats Music is committed to the principle that music has real value and
will be acting accordingly by paying the same royalty rate to all
content owners major and indie alike, while simultaneously providing a
platform for fan interaction.
"Beats Music is based on the belief that all music has value and this
concept was instilled in every step of its development. We want it to be
just as meaningful for artists as it is for fans," said Trent Reznor,
who serves as Beats Music Chief Creative Officer. "We're committed to
providing revenue to artists, while helping to strengthen the connection
with their fans."
Through an exclusive deal with AT&T, Beats Music will be available to
AT&T wireless customers on a multiline account for $14.99 a month. AT&T
and Beats Music make it easy for families to enjoy the music they love
all under one plan. Up to five family members across 10 devices can
access the Beats Music service and get their own personal music on their
own personal devices.
For a limited time, only AT&T wireless customers who subscribe to the
family offer of Beats Music get the first 90 days free. AT&T customers
who don't qualify for the family offer can subscribe to Beats Music
Individual for $9.99/month and will receive the first 30 days free.
Beats Music will also be available in AT&T stores and online at www.att.com/beatsmusic
on January 24, 2014.
"We've had a great relationship with Beats for years, and our expanded
collaboration on this break-through service addresses the challenges
that exist with current music subscription services today - lack of
unique personalization and high costs to enjoy premium music for the
family," said David Christopher, AT&T Mobility Chief Marketing Officer.
"Once again, we're delivering the most innovative services to mirror the
way our customers live. AT&T developed an innovative plan that lets each
member of the family enjoy the music they love, as well as access to all
that is unique about Beats Music - all at breakthrough value on a
premium wireless network."
Target Retail Partnership
Beats Music has selected Target, one of the largest music retailers in
the country, as the exclusive retail partner to curate playlists for the
streaming service, and the only place to purchase prepaid Beats Music
gift cards. Target will curate a varied mix of music inspired by the
retailer's rich heritage of music and entertainment offerings, as well
as its spirited brand essence. Beats Music prepaid gift cards will be
available only at Target in denominations of $10, $25 or $50, for guests
who want to give subscriptions to friends and family. As part of the
partnership, Target will offer guests a free one-month trial of Beats
Music with any purchase made at the Electronics & Entertainment counter
the week of Jan. 26.
"At Target, music is an important part of our DNA, and we fuel our
guests' passion for it by collaborating with top names in the industry
to deliver exclusive music experiences," said Anne Stanchfield,
divisional merchandise manager, Entertainment. "With this partnership,
Target joins an exciting list of expert curators to offer Beats Music
listeners varied playlists that reflect the significance of music to
Target and to our guests."
For more about Beats Music please visit the company site: www.beatsmusic.com.
About Beats Music:
Beats Music is a new kind of streaming music service that focuses on
providing a personalized music experience for each user through a unique
blend of digital innovation and musical passion.
Programmed by a trusted team of well-respected music experts with over
300 years of experience across all genres, Beats Music delivers the
right music for any situation, any time, and any preference,
personalized to your tastes. The result is an artist-friendly digital
music service that does more than simply offer access to music, but one
that establishes an emotional connection to it as well.
Beats Music was launched in 2014 through a unique collaboration between
Interscope/Geffen/A&M chairman and founder/CEO of Beats Electronics
Jimmy Iovine and Beats Electronics president Luke Wood with
award-winning musician Trent Reznor of Nine Inch Nails, and is led by
CEO Ian Rogers. The company is privately held with offices in Santa
Monica and San Francisco, CA.
[ Back To NFVZone's Homepage ]