At the 2014 International CES ®, consumer electronics (CE)
manufacturers, retailers, music labels and artists came together to
support, promote, and examine key issues surrounding high-resolution
audio (HRA) at the Hi-Res Audio Experience TechZone and panel sessions.
The Hi-Res Audio TechZone was anchored by hi-res digital download
pioneer and leader HD Tracks and included booths from Acoustic Sounds
Super HiRez, iTrax, Blue Coast Music, Mytek Digital and Native DSD Music.
Over the course of the 2014 CES, the Hi-Res Audio Experience TechZone
featured three panels: Welcome to the Hi-Res Music World, Meet the
Hi-Res Music Creators, and Hi-Res Audio for Every Lifestyle. Producers,
label executives, and audio device manufactures discussed what the
mainstream HRA file type will be, how to evangelize consumers to seek
out HRA, and what the music industry can do together to further HRA.
"A common theme we saw at the Hi-Res Audio Experience is that 2014 is
going to be the year that we see a significant uptick in the popularity
and success of HRA," said Karen Chupka, senior vice president,
International CES and corporate business strategy. "We expect more HRA
announcements over the next year and anticipate that the technology will
have a strong presence again next year at the 2015 International CES."
The panelists at each session held differing opinions about which file
type is best for HRA, but agreed that eventually the market will decide
which will rise to the top. Many of those who spoke also agreed that the
experience of listening to HRA is an important part of communicating why
the format is beneficial to the listener, and that the industry needs to
work on changing the mindset of consumers.
"The Hi-Res Experience TechZone at this year's CES was a resounding
success," said Marc Finer, technical director, DEG: The Digital
Entertainment Group. "Thanks to CEA's support, we were able to bring
together, for the first time, the industry's leading players, including
music companies, digital retailers, content creators and hardware
manufacturers. All of these people came together to deliver a unified
message, because they care about the quality of digital music."
Adoption of HRA offers benefits fr consumers, as well as new market
opportunities for the CE and music industries. HRA offers the highest
digital sound quality while retaining the benefits of digital audio,
such as portability and personalization. HRA music files provide greater
clarity and detail than MP3s and other compressed digital audio formats,
resulting in a listening experience that more closely represents the
Music labels are expanding their HRA catalogues online with tens of
thousands of HRA albums already available for download across all music
genres. Every major music label has expressed support for HRA, including
Sony Music Entertainment, Universal Music Group and Warner Music Group,
in addition to leading independent labels. HRA digital music stores are
already online, with more being added each day.
CEA's Home Audio Division and The Recording Academy Producers &
Engineers Wing recently relaunched QualitySoundMatters.com,
a website dedicated to improving the digital music listening experience.
The site offers rich content and targeted information for consumers and
professionals alike, providing articles on products, technologies,
record labels, recording artists and music producers who are leading the
way in the quality revolution, and explaining how to find and enjoy
quality music recordings.
For more information on the Hi-Res Audio Tech Zone and the panelists,
Also, for more on HRA, visit: HiResAudioCentral.com.
The Consumer Electronics Association (CEA) is the technology trade
association representing the $203 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and
the fostering of business and strategic relationships. CEA also owns and
produces the International CES - The Global Stage for Innovation. All
profits from CES are reinvested into CEA's industry services. Find CEA
online at www.CE.org,
and through social
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