Adobe (Nasdaq:ADBE) today announced the National Academy of Television
Arts and Sciences will recognize the company with a 2013 Technology and
Engineering Emmy® Award for the role of its technology in Personalized
Recommendations for Video Discovery. Adobe is receiving the award for
developing the first recommendations system, which outlined the
fundamental concepts of personalizing information for consumers as they
search for and discover video content. The company will be honored
during a ceremony at the International Consumer Electronics Show on
January 9, 2014.
"Today's consumers count on and expect their interactions with brands to
be extremely relevant and personal regardless of the channel or device,"
said Pritham Shetty, vice president of Adobe Marketing Cloud and
Primetime engineering, Adobe. "This Emmy recognizes the key role Adobe
technology played in helping pave the way for recommendation systems,
which enable the personalization of video content acros the Web and
John B. Hey conceived and deployed the first content and video
recommendation system, later acquired by Adobe, in the mid-to-late
1980s. That work is credited with outlining the fundamental concepts of
"collaborative filtering", a pioneering technique that analyzes data on
user behavior and stated preferences in order to predict how a consumer
will react to video content. Today, personalized recommendation systems
for video are prevalent and drive tens of millions of streams each day.
Adobe has been honored twice before by the National Academy of
Television Arts and Sciences. Adobe
Pass was presented with an Emmy Engineering Plaque in 2012, in
recognition of outstanding engineering achievements for emerging
technologies. In 2006, Adobe Flash Video was recognized with a Technical
and Engineering Emmy Award for Streaming Media Architecture & Components.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
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Systems Incorporated in the United States and/or other countries. All
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