TouchCommerce, the innovative leader in custom online engagement
solutions, announced today its partnership with FTI, one of the largest
travel operators in Germany, to launch proactive and reactive chat
features to better assist customers on their 5vorFlug brand page.
FTI plans to use TouchCommerce's TouchChat™ solution at their portal
brand 5vorFlug, where they sell Package Tours and Last-Minute Travels.
By implementing chat, FTI's own agents will be better equipped to assist
their online customers, thereby increasing conversion and revenue. FTI
chose TouchCommerce because of our complete chat solution package, which
provides ongoing support and detailed customer analytics.
"FTI is one of our most recent customer wins in Germany," says Olivier
Maire, vice president of EMEA. "FTI chose TouchCommerce because of our
local expertise during the complete life-time of the conversion
optimization program. That, combined with our well-proven ROI in the
travel industry, user-friendly SW interface for agents and
implementation-friendly SaaS, is a unique offering TouchCommerce makes
in this market segment."
TouchChat™ will ultimately generate incremental sales for FTI by
increasing conversion rates on its website and reducing support costs.
TouchChat™ allows for a seamless web experience through a patented
engagement layer delivery sytem that does not open a secondary browser
for the chat to occur. TouchCommerce's solution is integrated within the
client's site to increase the interaction rate with their target
"With TouchCommerce, we can qualify our visitors and approach only those
who have a strong interest in our offering," says Katja Biba, director
of e-Commerce at FTI. "For us, chat is a new way to communicate with our
customers. TouchCommerce, with its broad experience in the German
market, offers us a fair partnership and the best program support for a
successful user experience."
GROUP with its brands is the fourth largest travel operator in Germany.
Headquartered in Munich, it employs about 3,500 staff worldwide and
achieved sales volumes of 2.1 billion Euros in the fiscal year 2012/13. 5vorFlug
is one of the largest tour operators in the German-speaking market for
late sales with more than 150 million travel deals in 60 destinations.
Founded in 1999, TouchCommerce delivers results for market-leading
brands with innovative online engagement solutions that enhance customer
experience, increase revenue and reduce support costs while using real
time customer data analytics. For more information please visit www.touchcommerce.com.
Connect with TouchCommerce on Twitter
(@touchcommerce) and LinkedIn.
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