CES 2014 - Roku®
Inc. today announced Roku TV™, a new generation of Smart TVs designed to
give consumers a simple entertainment experience in a complex connected
world. The company plans to license the new reference design platform
and software stack to manufacturers to build and distribute Roku TV
models. TCL and Hisense are the first partners and Roku will show their
Roku TV models tonight at Pepcom's Digital Experience media event.
TCL Roku TV (Photo: Business Wire)
TCL is the third largest global TV manufacturer in the world and
shipped nearly 12 million TVs in 2012, accounting for five percent of
the worldwide TV market. Hisense is the fifth largest global TV
manufacturer in the world and shipped more than nine million TVs in
2012, accounting for nearly four percent of the worldwide TV market. TCL
and Hisense are aggressively expanding their presence in the U.S. market
and are expected to gain market share quickly. Each will show Roku TV
models during CES in their Central Hall booths - TCL # 9825 and Hisense
"Consumers will enjoy the ease and satisfaction of Roku TV while
manufacturers leverage our design specifications, content relationships
and software expertise. At the same time the content community will gain
additional distribution and revenues through an already popular and
trusted sreaming platform - now in the TV," said Roku Chief Executive
Officer Anthony Wood. "I'm very excited about our partnerships with TV
manufacturers and the first Roku TV models planned for release this fall
from TCL and Hisense."
Simple Entertainment Experience for Consumers
Roku TV simplifies the notion of a so-called Smart TV by removing all of
the complicated layers and menus, and unnecessary features and settings
that plague TVs today. Instead, Roku TV gives consumers a Roku home
screen that unifies all content sources in one place making it easy to
watch live programming, stream a movie or listen to a song in just
seconds. The TV and the remote control feature only the necessary
settings and buttons. For example, the Roku TV remote control has 20
buttons - half the number found on traditional TV remotes. Roku TVs can
be controlled by either the TV remote or mobile devices using the Roku
app for Apple iOS or Android. Roku TV supports modern casting standards
including DIAL, which streams content from a mobile device to the TV.
Maintenance-Free, Low-Cost Smart TV Platform for Manufacturers
TV manufacturers will receive the Roku TV reference platform complete
with TV and remote control design as well as software and support to
build and maintain the best TV experience. Just like Roku streaming
players, Roku TVs will have full access to the Roku Channel Store filled
with more than 1,200 channels that offer 31,000 movies and feature TV
shows and live sports plus news, music, kids, food, science, tech,
fitness, foreign language and other programming - more options than all
the other Smart TVs on the market. Roku will manage the entire software
ecosystem for all Roku TVs which includes securing and updating all of
the streaming channels available and providing frequent software updates
to deliver new features and experience enhancements.
Availability and Pricing
Roku TV models are expected to be available for purchase this fall from
major retailers in the U.S. and Canada. They will be available in a
variety of sizes ranging from 32 to 55 inches. Pricing will be
determined by the manufacturers and should be released later this year.
Manufacturers interested in partnering with Roku can send email to firstname.lastname@example.org.
About Roku, Inc.
Roku is the creator of the most popular streaming software platform for
delivering video, music and casual games to the TV. The Roku platform
features the largest and best collection of entertainment available for
streaming and is accessible on Roku streaming players, Roku Ready®
devices via the Roku Streaming Stick™, and later this year on Roku TVs.
Roku products vary by region and are sold in the U.S., Canada, the U.K.
and the Republic of Ireland. Roku was founded by Anthony Wood, inventor
of the DVR. Roku is privately held and headquartered in Saratoga,
Calif., U.S. For more information, visit www.roku.com.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc.
in the U.S. and in other countries.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140106005552/en/
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