Wi-Fi home audio specialist ROCKI plans to revolutionize the music
streaming market with its new "ROCKI Inside," the
first-ever Wi-Fi, multi-room stereo system for the masses. Wireless
music is currently dominated by Bluetooth, which was designed for
speech, not for music. Low bandwidth means the music has to be heavily
compressed. Yet it dominates the market because of price. Furthermore,
Bluetooth is only a cable replacement, and offers no added functionality
like multi-room, multi-user where everyone can enjoy music in a
The small and compact ROCKI Inside bridges this gap by allowing
every speaker brand to create new Wi-Fi speaker designs, as well as
quickly launch Wi-Fi speakers using their existing speakers. Below are
some comparisons between ROCKI Inside and Bluetooth:
"The launch of ROCKI Inside is in line with our vision to
simplify and improve home audio for everyone," says Nick NM Yap, ROCKI
co-founder and CEO.
This is the first unveiling of ROCKI Inside, signaling ROCKI's
ambitious path to become the Wi-Fi music streaming technology of choice
for home audio. The company is now positioned to be a major player in
the consumer electronics industry beyond its recently concluded
successful Kickstarter campaign, which raised more than $220,000 from
over 2,300 backers worldwide.
ROCKI has designed and developed the ROCKI Wi-Fi Music System that will
help revolutionize home music. By transforming existing speakers new or
old into Wi-Fi speakers, and building the ROCKI system that plays music
from every phone, to all speakers, for everyone, ROCKI is changing the
way everyone enjoys music.
ROCKI. From every phone. To all speakers. For everyone. Free your music!
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