|[December 19, 2013]
Humana Launches "Humana Helps" Campaign to Answer Consumers' Questions About Health Reform
LOUISVILLE, Ky. --(Business Wire)--
Inc. (NYSE: HUM) announced today it has launched a campaign to help
people understand changes in health care coverage prompted by the
Affordable Care Act (ACA), including the state and federal health
exchanges. The "Humana Helps" campaign reflects new - and ongoing -
initiatives designed to ensure that anyone (Humana members and
non-members alike) who has questions about health reform gets the
answers they need.
As part of the campaign, the company launched HumanaHelps.com,
where consumers can find information and tools that will help them
navigate reform, including the ACA's new exchanges. Americans have until
Monday, Dec. 23, to enroll in a health plan through the exchanges for
coverage to take effect on Jan. 1, 2014.
HumanaHelps.com includes "Easy
Price," an easy-to-use online estimating tool that calculates
relevant rates in a person's area - whether from Humana or another
health care company - to help them more easily calculate, and compare,
plans so they can make the best choice for their health coverage needs.
Individuals can also explore available government subsidies to see if
"Humana wants to do what we can to help people understand their health
care options," said Jody Bilney, Humana's Chief Consumer Officer. "With
Humana Helps, we're giving people the tools and informationthey need to
make informed decisions about the future of their health care. Humana is
devoted to clearing up any confusion consumers may have via our new
our 24/7 call center and in-person seminars."
The company also published a full-page "Letter to America" in major
newspapers this week from Humana President and Chief Executive Officer
Bruce Broussard. The letter, and a related YouTube
video, describe the elements of Humana Helps and invite consumers to
contact Humana if they have questions.
The Humana Helps campaign focuses on new initiatives as well as ongoing
ones. Highlights include:
In addition to the Easy Price tool, Humana call center hours will now
be open 24 hours a day, seven days a week, until Dec. 23, to answer
all Americans' questions relating to health care reform. To speak by
phone with a Humana representative, call 1-800-222-1679.
Trained Humana health care experts will be in hundreds of retail
stores nationwide. Additionally, educational seminars are being held
at select YMCA
locations around the country. Individuals can visit HumanaHelps.com
to find an event near them.
Humana Helps will also feature a weekly video series dedicated to
answering questions from consumers by Humana experts.
While Humana call centers will revert back to their normal hours of
operations on Dec. 24, all of the other Humana Helps initiatives will
continue into 2014.
Humana Inc., headquartered in Louisville, Ky., is a leading health care
company that offers a wide range of insurance products and health and
wellness services that incorporate an integrated approach to lifelong
well-being. By leveraging the strengths of its core businesses, Humana
believes it can better explore opportunities for existing and emerging
adjacencies in health care that can further enhance wellness
opportunities for the millions of people across the nation with whom the
company has relationships.
More information regarding Humana is available to investors via the
Investor Relations page of the company's web site at www.humana.com,
including copies of:
Annual reports to stockholders;
Securities and Exchange Commission filings;
Most recent investor conference presentations;
Quarterly earnings news releases;
Replays of most recent earnings release conference calls;
Calendar of events (including upcoming earnings conference call dates
and times, as well as planned interaction with research analysts and
Corporate Governance information.
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