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[August 20, 2013]
Swift Collective Acquires Los Angeles Public Relations and Social Agency Saeger Media Group [Global Data Point]
(Global Data Point Via Acquire Media NewsEdge) Swift Collective announced it has acquired Los Angeles based PR firm, Saeger Media Group (SMG), to form full service digital communications agency, Swift. The two companies bring together complementary global service offerings combining the multichannel campaign expertise of Swift Collective with SMG's strength in traditional, digital and influencer PR. The deal creates an 80-person integrated digital firm servicing Fortune 500 clients including Nike, Starbucks and Microsoft.As Swift, the company will work with clients on strategic platforms and programs with services including multi-platform campaign strategy and conceptual development, web/mobile design and development, social strategy, influencer/blogger outreach & traditional PR, media strategy, measurement and optimization. Liz Valentine, co-founder and CEO of Swift Collective, will serve as CEO of Swift. Alicia McVey, co-founder, will remain as Chief Creative Officer and Paul Wille as Chief Technology Officer. Katy Saeger, Founder and Principal of SMG, joins as Swift partner and Chief Communications Officer.
"We designed Swift to be the agency that we always wished for as clients: intensely creative, ROI-focused, open to inter-agency collaboration, with strategic experts from all disciplines at the table,' said Liz Valentine, CEO of Swift. "As digital continues to earn and drive marketing strategy, we increasingly saw the need to bring PR capabilities in-house. We know that in the media landscape, PR and Digital have already merged – now we're making it a key component of truly integrated strategy for all of our clients as well." "With Swift, we've created a true integrated agency – merging extraordinary digital experiences with strategic public relations,' said Katy Saeger, Chief Communications Officer at Swift. "The ability to amplify global brand campaigns entirely in-house as a digital agency represents a huge strategic advantage – putting the brand first, and removing the digital divide.' Swift Collective is an ROI-focused agency founded in 2007 by seasoned digital experts. Saeger Media Group, also founded in 2007, brings forth collective experience in traditional and digital PR, with a unique blend of celebrity and influencer marketing. Categories of expertise include Athletic and Outdoor, Sports and Fitness, Consumer Packaged Goods, Restaurants, Travel and Tourism, Health Care, Technology and Entertainment. Together with offices in Portland and Los Angeles, the companies form a strategic, clever and nimble offering as one of the fastest growing digital agencies in the country, Swift.
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