Group™, a global market intelligence and consulting firm helping
executives connect with cleantech innovation, today released a new
report entitled "Utility Customer Energy Engagement: Driving Energy
Savings, Customer Satisfaction, and Improved Operations". As part of a
continuing series of briefs that add insight to the firm's proprietary
i3 data service, this new piece sheds light on why utilities around the
world are turning to customer engagement solutions and defines key
criteria that decision makers should be using when evaluating potential
"We are seeing growing vendor breadth and sophistication in response to
global demand," said Greg Neichin, Executive Vice President of Cleantech
Group. "While the earliest successes in this market were in North
America, we are now seeing utilities in both Europe and Asia actively
looking to improve their ability to interact with customers in more
intelligent ways. Vendors are moving to offer an integrated suite of
services that not only drive energy efficiency, but directly improve
customer retention and satisfaction."
The report segments Energy Engagement service offerings into four key
categories: Customer Care & Satisfaction, Behavioral Energy Efficiency,
Advanced Customer Marketing, and Demand Response & Energy Automation.
Though Customer Care & Satisfaction and Behavioral Energy Efficiency
have seen the most active deployment to date, Cleatech Group expects
all four areas to grow significantly over the next few years as leading
startups and growth stage companies expand beyond their original niches
and select large corporates muscle into areas adjacent to their existing
Despite predicting an overall increase in vendor competition, Cleantech
Group sees many reasons to bet on the continued success of early
entrants and singles out Opower as the current market leader. In
addition to the intrinsic benefits of incumbency, the report points to
factors such as data scalability, "Utility IQ," and financial viability
as factors in predicting vendor success.
"Opower is excelling not only because they have developed an impressive
suite of energy engagement solutions, but perhaps more importantly
because they have built an extensive and credible list of deployments at
scale, with proven and reliable results," Neichin explained. "We are
still in early days of this market, but they remain the player to beat."
VENDOR LANDSCAPE BY SEGMENT
The report provides greater detail on the following four service
segments, as well as Cleantech Group's assessment of current best in
The full report can be accessed here
or is available to all Cleantech Group i3 subscribers under the Insights
About Cleantech Group Inc.
Cleantech Group helps clients find, connect with, and embed innovation.
The company's i3 platform allows subscribers to discover companies and
explore cleantech trends strategically with proprietary real-time data.
Cleantech Forums bring together thought leaders and innovators in the
cleantech and sustainability ecosystem. The company's advisory services
leverage expertise in designing and executing corporate strategies for
sustainable growth and innovation sourcing. Details at http://www.cleantech.com.
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