Research and Markets (http://www.researchandmarkets.com/research/37qwk7/market)
has announced the addition of the "Market
Opportunity: Rich Communications Suite (RCS)" report to their
Rich Communication Services (RCS) originally marketed by GSMA marks the
transition of messaging and voice capabilities from Circuit Switched
technology to an all-IP world. RCS and Voice over LTE (VoLTE) share the
same IP Multimedia Subsystem (IMS) investment and leverage the same IMS
For consumers, RCS has the potential to combine voice and SMS with
instant messaging or chat, live video sharing and file transfer across
all devices and networks. For enterprise customers, RCS represents an
attractive alternative to the potential free-for-all with Bring Your Own
Device (BYOD) as the corporate entity can employ a Corporate Owned and
Personally Enabled (COPE) strategy to allow personalization while
maintaining their own Corporate Dashboard for their company
communications and applications.
The core feature/functionality of RCS is as follows:
Ehanced Phonebook: service capabilities and enhanced contacts
information such as presence and service discovery.
Enhanced Messaging: enables a large variety of messaging options
including chat, emoticons, location share and file sharing.
Enriched Calls: enables multimedia content sharing during a voice call,
video call and video sharing.
This research evaluates RCS capabilities and market prospects within the
context of market drivers for mobile networks operators, which is
primarily the critical need to develop and deploy value-added services
(VAS) on top of basic services such as Voice over LTE (VoLTE). This
report analyzes RCS core and future feature/functionality and evaluates
RCS use cases and value proposition.
The report also discusses the role and importance of third-parties
including the implementation of various API relationships. The report
additionally provides the reader with an understanding of the supporting
technologies such as Service Delivery Platforms (SDP), IP Multimedia
System (IMS), and supporting applications enablers such as presence
detection and location determination capabilities.
- RCS will utilize API connections with a variety of third parties to
support core features/functionality as well as next generation
- RCS will enable the implementation and customization of a so-called
Corporate Dashboard for enterprise communications and applications
- RCS is a critical value-added service (VAS) for mobile network
operators to deal with the onslaught of so called over-the-top (OTT)
- RCS will leverage presence and location to enable Dynamic Address Book
(DAB) for a more pleasant and/or productive communications experience
- RCS will leverage location, social, and mobile to enable comparative
shopping, reference selling, and offers to make buying in the retail
store more engaging and rewarding.
For more information visit http://www.researchandmarkets.com/research/37qwk7/market
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