Joule Assets Inc., a leading provider of energy market analytics, tools
and financing, announced today a major expansion by opening a European
subsidiary in Amsterdam to capture increased opportunities of a fast
evolving European market.
The European efficiency and demand response markets are poised to grow
rapidly, and from years of deep industry expertise and learning, Joule
is perfectly suited to both create and capitalize on these opportunities.
Joule Asset's efforts in Europe focus on developing the growing European
energy efficiency and demand response markets by providing financing,
data, software and consulting services to companies, utilities,
regulators and transmission system operators. Since its founding in
2010, Joule has provided European demand response market assessments for
large telecommunications, energy controls, and renewable energy
companies, working with software companies, service providers, utilities
and regulators throughout Europe. Joule will leverage its deep
experience and expertise with U.S. enery reduction markets as the basis
for its European growth.
Mike Gordon, CEO, Joule Assets, said, "There are tremendous
opportunities for all market stakeholders as the European electricity
markets seek new business and pricing structures that reduce the use of
energy through energy efficiency and demand response. Joule's core
strategy is to provide the financing, information and expertise to
catalyze these efforts."
"Joule's founders have been leaders in the demand response industry in
the United States and we look forward to bringing the company's
expertise and industry knowledge into the European markets," said
Jessica Stromback, Executive Director and Founder of the Smart Energy
Demand Coalition, a trade association consisting of some of the largest
energy and electricity equipment suppliers in Europe that is dedicated
to promoting demand-side electricity programs and smart grid.
For more information about Joule Assets visit: www.jouleassets.com
About Joule Assets
Joule Assets Inc. was founded in 2010 by two pioneers of the Demand
Response industry, Mike Gordon, founder of ConsumerPowerline (later
CPower), and Dennis Quinn, founder of Celerity Energy. With collectively
over 50 years in the energy industry, Mike and Dennis's experience in
creating and designing new energy markets, and expertise in
understanding how to generate returns from demand response and energy
efficiency, make them ideally positioned to address the needs of this
market to the benefit of all market participants. The company is
committed to creating value by catalyzing consumers to use less energy,
and by forging a clean, efficient, and sustainable energy infrastructure
for the planet. Joule Assets BV is a wholly-owned subsidiary of Joule
Assets Inc and is headquartered in Amsterdam.
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