Marketers are facing more scrutiny from CEOs to deliver data that
accurately measures marketing's impact on the business, with 67 percent
of CEOs significantly committed to the marketing function and a growing
number requesting weekly (almost 20 percent) or daily (9 percent)
marketing updates, according to the 2013
State of Marketing Measurement Survey by Ifbyphone,
the leader in voice-based marketing automation.
The second annual survey, released today, reveals almost half of all
companies surveyed are increasing marketing budgets, and they are
investing in emerging technology over all else to measure marketing
efforts and discern ROI. These growing marketing budgets include
employing new staff to fulfill newly created roles and using the
emerging measurement tools to hone strategies.
"The Ifbyphone 2013 State of Marketing Measurement Survey reflects the
innovation that is taking place in marketing measurement and the rapid
pace with which savvy CEOs and growth hackers are evolving their
measurement strategies," said Irv Shapiro, CEO of Ifbyphone. "The survey
illustrates what industry leaders are doing today to impact revenue. And
it is clear that growth hackers are championing innovative ways to
measure marketing. Today's marketing leaders can take credit directly
for revenue and new customers from their marketing efforts and
confidently answer the CEO's tough ROI questions."
Investments in Headcount and Emerging Technologies:
About the Survey
The Ifbyphone 2013 State of Marketing Measurement Survey was conducted
online by Ifbyphone between February 19 and March 8, 2013 with more than
400 respondents across the U.S. who are responsible for marketing within
their company. This is the second in a series of annual surveys
conducted by Ifbyphone to identify the emerging trends and issues in
marketing measurement. The complete survey report can be downloaded here.
Ifbyphone, the leader in voice-based marketing automation (VBMA),
manages, measures and automates voice conversations for businesses and
organizations. Ifbyphone's VBMA solutions capture and manage phone leads
and information that often slip through the cracks of traditional
marketing automation and CRM software solutions.
The Ifbyphone product suite is a set of software-as-a-service
applications including ad tracking, lead distribution, hosted IVR
(interactive voice response) and voice broadcasting. Organizations of
all sizes and across multiple industries use Ifbyphone, including direct
response, health care, real estate, home services and lead generation.
For more information, visit www.ifbyphone.com.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc.
All other trademarks are the property of their respective owners.
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