Research and Markets has announced the addition of the "The
Connected Consumer Survey 2013" subscription to their offering.
The 2013 questionnaire consists of 137 questions covering consumers'
changing telecoms and media habits, their device ownership, connectivity
options and their future plans.
The Connected Consumer Survey is a multi-year study that tracks and
measures consumers' changing telecoms and media habits, their device
ownership, connectivity options and their future plans. This report
presents some of the 'headline' data from this Connected Consumer
Survey, conducted in October 2012 across the USA, France, Germany,
Spain, Poland and the UK.
This report provides:
- strategic recommendations for operators based on fresh market data
- an overview of device usage, connectivity and online activities in
Europe and he USA
- an understanding of the real-world impact of OTT messaging and VoIP
substitution, along with an explanation as to how some operators have
allayed this migration
- information about the relationship between large-screen mobile
broadband, tethering and use of personal hotspots
- a view on smartphone app purchase and usage, and how these relate to
- fixed broadband churn drivers and retention factors
- tracking of the impact of OTT video services on traditional pay TV,
and consumers' preferences and interests.
Survey data coverage
The survey group consisted of 6610 individuals aged 18 years and over,
and was representative of the demographic characteristics of Internet
users in each country, which closely matches the national demographic
characteristics of France, Germany, the UK and the USA. Respondents were
selected until nationally representative quotas for gender, age range
and employment status (as well as geographical region in the case of the
USA) were reached. Respondents were then asked to complete a 20-minute
questionnaire, Analysys Mason's Connected Consumer Survey. Questions
took the form of yes/no, multiple choice, text and numerical input cells.
For more information visit Research
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