Movies like the Lord of the Rings trilogy and The Hobbit
have made New Zealand's film companies world-renowned. More recently the
entertainment industry is discovering that the same New Zealand creative
culture is yielding equally powerful results for game development. New
Zealand's cluster of game developers, though a tight-knit community of
approximately 400-450 professionals, is currently responsible for some
of the world's hottest new games and online worlds.
As game developers come together from all over the world for the annual Game
Developer's Conference, New Zealand-created games will be featured
on many of the top lists and prominent screens. Six New Zealand-made
games were Top 10 iOS games in the U.S. last year, including The
Tower Defence 5, MiniGolf
The Dead, and My
Little Pony Friendship is Magic. Online games Path
of Exile, Smallworlds,
attract audiences in the millions.
New Zealand companies at the conference will include PikPok,
Gear Games, Ninja
Digital, supported by the New
Zealand Game Developers Association.
Creative Kiwi Firepower
According to the New
Zealand Game Developers Association, on average only 32 percent of a
New Zealand game developer's revenue comes from contract work, with the
vast majority of income coming in from original intellectual property
(IP) and royalties. Additionally, more than 99 percent of the games
developed in New Zealand have a reach outside the country's population;
the games are mainly exported and digitally distributed - increasingly
in partnership with leading U.S. studios.
"Developing highly creative original IP underpins the growth of the New
Zealand industry. Original hit games like Path of Exile and Bloons Tower
Defence both build sustainable income streams, reputation and skills,
which in turn can lead to key partnerships with - and investment by -
leading international companies," said Stephen Knightly, Chairperson,
New Zealand Game Developers Association.
New Zealand's game development community is enjoying significant growth:
It's no coincidence that game developers, primarily technology
entrepreneurs, find a hospitable business climate in New Zealand.
According to The World Bank and International Finance Corporation's Doing
Business 2013 report, released in October, New Zealand ranks as the
easiest place to start a business out of 185 countries. Forbes also
ranked New Zealand as the "Best
Country for Business" in its annual ranking this year.
About New Zealand Trade and Enterprise
NZTE is New Zealand's international business development agency. Our
role is to help New Zealand businesses build strategic alliances and
develop commercial relationships internationally.
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