It has always been true that the enrollment can make or break a
voluntary case. If the enrollment does not achieve good participation
and retention, then the time and effort taken to sell the case isn't
worth much. But, today, the situation has become even more complex.
Brokers, employers and employees are all demanding more and varied
options for enrollment and education. Carriers must step up and meet
these demands in order to be competitive.
Eastbridge's 2013 Enrollment Practices for Voluntary Products
report takes a look at 21 carriers' current enrollment practices and,
where appropriate compares the findings to those from the 2006 and 2009
studies. The report provides insight on the following issues:
With this information, carriers can enhance or fine-tune their
enrollment strategies to better meet the demands of both employers and
employees and differentiate their company from competitors.
The report is now available for purchase for $3,000. More information
about the report, including the table of contents, is available on
Eastbridge's website. To purchase the report, e-mail us at email@example.com or
phone (860) 676-9633.
Eastbridge Consulting Group, Inc. is a marketing advisory firm
serving insurance and financial services organizations in the United
States and Canada.
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