the authority on digital marketing, media and commerce information, has
been named the Official Research Partner for ad:tech 2013, and will
provide the firm's insights to attendees looking to stay ahead of the
curve, the organizations announced.
"We are very excited to launch this partnership with eMarketer at
ad:tech San Francisco," said Nicole Buraglio, marketing director at
ad:tech. "Together, ad:tech and eMarketer will offer the ultimate venue
for digital marketers looking to get a comprehensive sense of where the
digital marketplace will go next."
All Access pass holders and VIP guests of ad:tech will receive a
complimentary copy of eMarketer's "Key Digital Trends for 2013" report.
Like all eMarketer reports, "Key Digital Trends for 2013" puts of
hundreds of perspectives and data sets-from marketers, media executives,
analysts, research and analytics firms, investment banks, academic
institutions, government agencies and other sources-into context,
helping marketers develop a better grasp of today's most intriguing
marketing challenges and potential solutions.
The report specifically provides insight into media fragmentation,
shifting device usage, mobile and tablet marketing, ecommerce and the
changing purchase funnel, content marketing and "big data."
"It's gratifying to work together with ad:tech to make their conferences
even more rewarding for all companies that attend or are involved," said
eMarketer Vice President of Marketing David Iankelevich.
ad:tech San Francisco's All Access Pass includes access to 20+ hours of
education in nine tracks - including: Mobile, Brand, Display,
Performance, Innovation, Social, Video, Tablets and Sponsored Workshops,
as well as four keynote sessions. Attendees also get the chance to see
cutting-edge technology and products from over 250 exhibitors in the
Expo Hall and utilize the Networking Pub Crawl for creating and renewing
ad:tech is an interactive advertising and technology conference and
exhibition that covers the entire digital marketing ecosystem. Worldwide
events - 10 shows in seven countries annually - blend keynote speakers,
topic-driven panels and workshops to provide industry professionals with
the tools and techniques they need to compete in a changing world. For
more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now
organizes over 80 events in 25 countries each year. Headquartered in
Stamford, Conn., it is currently active in North America, the Middle
East, North Africa, Europe, Asia and Australia, employing more than 300
staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and
General Trust plc, one of the largest media companies in the United
Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
eMarketer covers digital marketing, media and commerce, offering
insights essential to navigating the changing, competitive and complex
digital environment. By collecting data from thousands of sources and
putting it into context, eMarketer conveniently provides the world's top
brands, agencies and media companies with the most complete view of
digital marketing available. For more information, visit www.emarketer.com.
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