Solutions, a global specialty insurance company specializing in
mobile device protection, today announces the results of its latest
consumer survey on mobile trends that shows strong connection between
consumer willingness to upgrade to more feature-rich mobile options and
the offer of device protection.
"The highly competitive prepaid mobile market is a key area of focus for
many operators today," said Martin Jenns, senior vice president and head
of strategy development for Assurant Solutions Mobile Services. "In
addition to obtaining new subscribers, operators are looking for ways to
optimize the lifetime value of the subscribers they already have by
introducing more feature-rich devices and data plans."
Assurant Solutions conducted an omnibus study of 4,200 monthly prepaid
and pay-as-you-go mobile phone users in eight countries including
Argentina, Brazil, China, Germany, Italy, Mexico, the United Kingdom and
the United States. Responses revealed that all types of prepaid
consumers value protection for their mobile devices and that the offer
of protection would influence their decision to pgrade.
"When it comes to maximizing revenue, protection matters. Feature phone
and smartphone users, on either monthly prepaid or pay-as-you-go plans,
all revealed a significant willingness to upgrade to a higher end device
based on an offer of protection. Additionally, research indicates that
the move to a more sophisticated device will result in higher usage of
data and value-added services," said Jenns. "Going forward, adding
device and data protection to your offering will play a key part in
unlocking the potential of every subscriber in your network."
Representatives from Assurant Solutions will attend the Barcelona
Mobile World Congress from February 25-28. Assurant
Solutions Mobile Services offers protection and support for mobile
industry leaders and consumers worldwide.
About Assurant Solutions
Assurant Solutions businesses develop, underwrite, market and administer
specialty insurance, extended service contracts and other risk
management solutions through relationships with global industry leaders.
Assurant Solutions serves clients and their customers in 12 countries
throughout North America, the Caribbean, Latin America, Europe and Asia.
Assurant Solutions is part of Assurant, a premier provider of
specialized insurance products and related services in North America and
select worldwide markets. Assurant, a Fortune 500 company and a member
of the S&P 500, is traded on the New York Stock Exchange under the
symbol AIZ. Assurant has approximately $29 billion in assets and $8
billion in annual revenue. www.assurant.com
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