Ooyala, the leading video streaming, analytics and monetization platform
provider, today released its Global Video Index: 2012 Year in Review,
offering key insights into how viewers watch video online around the
world. The Video
Index affirms that consumer video viewing is shifting online and
explains why content providers are experimenting with new types of
premium content and delivery methods.
Key findings in the Global Video Index include:
"Streaming video has crossed an inflection point and it's now a
necessary channel for both consumers as well as broadcasters, brands and
media companies around the world," said Jay Fulcher, CEO of Ooyala. "The
data we provide in this report, and direct to our customers, is critical
to understanding how consumers are engaging with video online. These
insights help our customers deliver more engaging, personalized video
experiences, and as a result, make more money from online video."
Ooyala's Global Video Index delivers key insights to global media
companies and brand marketers to help them make data-driven decisions to
maximize revenue and viewership. The full
report and infographic are available directly from Ooyala.
The complete report, which measures anonymized viewing habits of 200
million unique viewers in more than 130 countries, offers insights into
how the holidays change viewing behavior, the increase of tablet and
mobile viewership and the decline of desktop viewership, engagement
levels for live and video-on-demand content and video viewing habits on
iOS and Android phones.
With video now being consumed across multiple devices and the resulting
audience fragmentation, it is more important than ever for content
providers to understand the viewing behaviors of their audiences.
Ooyala's market-leading video
analytics help broadcasters, media companies and consumer brands
understand and grow their audiences and earn
more money from multi-screen broadcasting.
Ooyala analytics also power tools like Ooyala
Discovery and Ooyala
Now. Ooyala Discovery enables video content providers to increase
view-related revenue by algorithmically recommending highly relevant
content within the Ooyala Player. Ooyala Now is a real time video
analytics dashboard that allows Ooyala content providers and operators
to see both live and VOD content consumption as it occurs across all
Additional data, analysis and news is available on Ooyala's VideoMind
Ooyala delivers personalized video experiences across all screens and is
the leader in online video management, publishing, analytics and
monetization. Ooyala's integrated suite of technologies and services
give content owners the power to expand audiences through deep insights
that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12
Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The
North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered
in Mountain View, California, Ooyala has offices in Los Angeles, New
York City, London, Sydney and Guadalajara, Mexico. The company works
with premier reseller and technology partners throughout the Americas,
Europe, Africa, Japan and the Asia-Pacific region. For more information
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