A team of MBA students from the University of Southern California
Marshall School of Business walked away with a $75,000 cash prize and
the Cheerwine Cup on Saturday, Feb. 23, after winning first place in an
international case competition at the 23rd Annual Marketing Summit,
presented by the Wake Forest University School of Business Center for
FedEx Corp., the Marketing Summit's MBA and undergraduate case sponsor,
challenged student teams to spend 36 hours developing a comprehensive
marketing plan that would identify and exploit innovative customer
benefits that Microsoft Windows 8 could bring to FedEx customer shipping
solutions. Eight graduate and five undergraduate teams of business
students presented their solutions to the case challenge in front of a
panel of distinguished judges.
Members of the winning MBA case team from the University of Southern
California include: Margaret Bonner, David Cheng, Rachel Jiang,
Christina Marshall, Nikki Modi and Emma Sugerman.
Wake Forest University School of Business finished second in the
graduate competition and received a $10,000 prize, while the Carnegie
Mellon University Tepper School of Business placed third and took home a
Other participating MBA programs included: Cornell University,
University of California at Berkeley, University of Chicago, University
of Michigan, and University of Navarra (Barcelona).
Donald Comer, Director of Digital Access Marketing, FedEx Corp. said,
"FedEx is proud to sponsor the Wake Forest Marketing Summit MBA and
undergraduate case competitions. We are very impressed with the
intellect, energy and insights demonstrated by the students. The teams
really showcased their talent and generated a number of
thought-provoking ideas for our business consideration."
Christina Marshall from the University of Southern California received a
plaque and a $1,000 check for the John A. Scarritt 79 Marketing Summit
MBA MVP Award. The award was given to the one participant who showed
distinction and outstanding contributions during the presentations. Upon
giving the award, Scarritt, a Wake Forest MBA alumnus, said, "I am so
proud to be associated with Wake Forest University School of Business
and pleased to once again provide this award at this world-class
A team of students from the University of Maryland won first place in
the undergraduate case, also presented by FedEx, taking home a $10,000
cash prize. Members of the winning undergraduate case team were: Lindsay
Djuhadi, Manas Kulkarni, Jack Rupple and Lauren Wittig.
Northeastern University finished second in the undergraduate case
competition, and The Wharton School of the University of Pennsylvania
finished third among the undergraduate business teams. Other competing
undergraduate schools included Boston College and Wake Forest University.
Carnegie Mellon University received a $1,000 prize for winning the Fan
Favorite award, voted on by people from across the globe via online
voting at marketingsummitlive.com. More than 16,300 votes were cast for
the Fan Favorite award during the 36-hour case competition.
"The Wake Forest Marketing Summit is truly an international event," said
Marketing Summit co-chair, Jeanelle Feimster, MBA '13. "More than 80,000
website hits were logged in over the weekend on our social media site www.marketingsummitlive.com.
People from 59 countries joined in the festivities through participation
in team voting for the fan favorite, viewing photo galleries, watching
videos and reading student blogs."
A record $107,000 in prize money was awarded on Saturday night Feb. 23
during a reception and awards gala sponsored by PepsiCo. Additional
corporate sponsors for this year's event included: Wake Forest Center
for Retail Innovation, American Association of Advertising Agencies
(4As), Bellomy Research, Bridgestone Golf, Cheerwine, IBM, Inmar, Lowes
Foods, Marriott, SymphonyIRI Group, John Scarritt '79, Texas Pete, and
Twin City Quarter (Marriott).
The Marketing Summit is produced annually by more than 100 Wake Forest
University School of Business students led by three co-chairs and
faculty advisor Roger Beahm. This year's co-chairs were: Jeanelle
Feimster (MBA '13), Adam Hanson (MBA'13) and Lauren Williams (MBA '13).
For more information on the Marketing Summit including competing teams,
videos, photos, blogs and news feeds, visit: marketingsummitlive.com.
About Wake Forest University Schools of Business (business.wfu.edu)
The Wake Forest University Schools of Business offer undergraduate
programs in finance, accounting, mathematical business, and business and
enterprise management, and graduate programs including a Master of
Business Administration, Master of Science in Accountancy and Master of
Arts in Management. Our programs are consistently ranked among the
world's best in surveys by U.S. News & World Report, Business Week, the
Economist, Forbes, and the Financial Times. Wake Forest MBAs who sat for
a Six Sigma green belt certification exam in 2011 and 2012 had a 100%
pass rate. Wake Forest accountancy graduates earned the highest
passing rate in the nation on the CPA exam last year and have maintained
the top CPA exam pass rate for seven of the past eight years.
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