creator of the industry's first Mobile Experience Management (MEM)
platform, today announced the general availability of Artisan Optimize.
Artisan Optimize enables marketers, retailers, and publishers to test
and modify the user experience of native mobile applications in
real-time without re-writing code, re-compiling, or re-submitting to app
stores. As a result, customers can conduct A/B tests at any time and
update the app experience in minutes rather than weeks. Artisan will
demonstrate Artisan Optimize at eTail
West, booth #215.
Features of Artisan Optimize include:
"Marketers have long enjoyed powerful optimization tools to
create engaging online experiences, but they have not been so lucky when
it comes to natie mobile apps," said Brooks Bell, Founder and CEO, Brooks
Bell, Inc. "We're excited to work with Artisan, as their MEM
platform addresses a huge gap in the market and will provide marketers
with the flexibility they need to provide richer, more
dynamic mobile experiences."
Artisan's sophisticated, patent-pending technology renders the user
interface of a native mobile application dynamically from the cloud. By
using the platform for app optimization, customers can drive brand
loyalty, increase app conversions, and improve mobile marketing
efficiency and agility.
"Users on mobile apps are even more demanding than web. The threshold to
bear a bad experience or interface on native apps is far lower than
those for desktop sites, and that places tremendous pressure on
marketers," said Vishal Jain, Analyst, Mobile Services, 451
Research. "With mobile apps, the functionality must be robust, the
content engaging, the navigation clean, and the experience personal.
Apps require continuous optimization and one of the ways for companies
to keep up, is to understand how users are responding to their apps.
Demand for apps is huge, and the potential benefits in conversions and
sales are at least as great. The question for brands isn't whether to
deploy and manage mobile apps, it's how to do it faster, more
efficiently, and more effectively."
The general availability of Artisan Optimize builds on the momentum of a
successful private beta launched in September and public beta announced
in December. Beta testers included more than a dozen Fortune 500
companies and more than 100 companies in total. For its latest release,
Artisan Optimize now offers iPad support, iOS 6 support, more robust
analytics, live customer support, and an improved, more intuitive UI.
Further, the Artisan Mobile app is now available in the iPhone app
store, where non-technical users can demo the product, and current
customers can remotely access their analytics.
Artisan Optimize is the first of several products on the Artisan
MEM platform. Products planned for release in 2013 include:
"As more consumers use their mobile devices to shop, communicate,
research, and be entertained, brands have new opportunities to engage
and profit from mobile customers… but only if they can move quickly,"
said Bob Moul, CEO, Artisan. "We help companies bypass the cumbersome
app store resubmission and approval processes, and we take away the
necessity for consumers to manually update applications on their
devices. This is a game-changing technology. We've made testing,
iterating, and updating mobile apps as easy as managing a website."
For more information on Artisan, please visit www.useartisan.com.
is the creator of the industry's first Mobile Experience Management
platform. Artisan significantly accelerates the path to user engagement
and creates new opportunities for business growth. By bringing the
capabilities of online Customer Experience Management and Web Marketing
Optimization to the mobile app world, Artisan helps organizations drive
mobile adoption, retention, conversion, and revenue. Artisan is
venture-backed by FirstMark Capital and is proudly located in Old City
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