TEOCO, the leading provider of Assurance and Analytics solutions to
communications service providers worldwide, today announced the
availability of INrange™ Analytics to help mobile service
providers increase revenue from Mobile Advertising. INrange leverages
TEOCO's recently-announced Location Analytics capabilities and its
Customer Analytics big data platform to identify subscriber travel
patterns and deliver highly targeted advertising campaigns.
Location has long been viewed as one of the most important determinants
of subscriber response to targeted and personalized marketing campaigns.
Traditional location-based mobile targeting delivers offers to customers
when they are within a set distance from a particular establishment,
capitalizing on impulse engagements. INrange Analytics' unique approach
predicts where customer are likely to be at any given
time, allowing offers to be sent to opted-in customers as they plan
their day and before any purchasing decisions have been made.
Mobile advertising revenues are projected to double in each of the
coming years, with location ads commanding a premium. Until now,
operators only received a small percentage of this revenue, despite
possessing a wealth of subscriber data.
"Mobile operators will use INrange to deliver extremely valuable
subscriber analytics to advertisers, agecies and brands to enable more
successful - and more responsible - mobile advertising campaigns," said
John Devolites, TEOCO's VP and General Manager. "Consumers plan between
sixty and eighty percent of their purchasing decisions in advance. By
focusing on helping customers plan their day, INrange offers a more
satisfying user experience. Additionally, INrange provides a multi-level
opt-in mechanism directly controlled by the subscriber for more relevant
offers, while respecting customer privacy and mobile marketing
guidelines. We believe INrange is a game-changing approach for operators
to monetize information assets unique to the operator community."
"INrange is an industry-first," said David Corley, TEOCO's VP of
Engineering. "The solution covers all devices and subscribers, without
requiring specialized hardware or software agents to be installed.
Instead, INrange repurposes subscriber data operators already generate
and applies a variety of geolocation, temporal and geoclustering
algorithms. INrange then computes a predictive score for where a mobile
device will be at any given time."
TEOCO will feature INrange Analytics at the Mobile World Congress
conference in Barcelona, Spain during February 25-28, 2013.
TEOCO is the leading provider of Assurance and Analytics solutions to
Communication Service Providers worldwide. TEOCO's product portfolio
Since 1995, TEOCO has helped over 140 of the largest service providers
around the world to manage and evolve their businesses efficiently and
profitably, while enhancing the customer experience. TEOCO is widely
recognized for its commitment to principled entrepreneurship, business
ethics and employee ownership with a particular emphasis on its core
values of alignment with employees, clients and community.
For more information, visit www.teoco.com.
[ Back To NFVZone's Homepage ]