eLOTTERY Inc., a leading provider of web-based retailing and e-commerce
marketing services to state and governmental lotteries, announced that
it has been awarded a new patent from the U.S. Patent and Trademark
"This enables us to offer the industry's most comprehensive e-commerce
solution for the sale of these lottery products," Edwin McGuinn, CEO of
eLOTTERY Inc. said. "This intellectual property acquisition covers all
the ways that state lottery tickets can be sold on the Internet and will
allow us to capitalize on an enormous and rapidly emerging e-commerce
opportunity," McGuinn added.
Prior to this patent award, eLOTTERY held eight other U.S. patents
covering the sle of lottery tickets over the Internet via computer
terminals and mobile telephones communicating directly to a state's
existing lottery ticket system.
"With the award of this patent (USPTO #8,348,742), we are now able to
offer an Internet ticket sales system that communicates via a player's
television set-top box (satellite or cable) to the state's existing
system as well," McGuinn said.
The company estimates that virtually every state lottery could increase
sales by as much as 15 percent - or on a nationwide basis $8.5 billion -
based on more than $56 billion in U.S. lottery ticket sales in 2012 - by
making their lottery products available online.
"These additional revenues could be used by a state to help fund
education and public safety programs, providing a cushion at a time when
economic pressures confront most state governments," McGuinn added.
About eLOT, Inc.
eLOT, Inc. is an application service provider of Internet marketing and
e-commerce technology for lotteries and now holds pioneering patents
covering Internet lottery technology. In addition to the U.S. patents,
the company has been issued e-commerce patents for selling state and
governmental lottery tickets in Australia, Canada, China and Norway and
has similar patents pending in several other countries.
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