POSSIBLE, a WPP Digital company, and Fox Digital Entertainment announced
today the debut of DIE HARD, a new mobile game for the iOS and Android
platforms, including Amazon's Kindle. Based upon Twentieth Century Fox's
upcoming feature film, A GOOD DAY TO DIE HARD, starring Bruce Willis and
Jai Courtney, the game combines the best of the "endless runner" and
"first-person shooter" genres into a thrilling, new format - the
"endless shooter." The app retails for $0.99 on iOS and Amazon and is
free on Android.
To create the app, Fox Digital Entertainment turned to POSSIBLE's
Goroid, the app developer behind the successful TheEndApp, an endless
runner that has hit the top 10 games list on both iOS and Android. With
DIE HARD, the mission was to develop an app with the gameplay and
attitude to match the groundbreaking nature of the DIE HARD franchise,
its longtime hero John McClane and new protagonist Jack McClane. In a
twist on the endless runner genre, where the player runs from danger,
DIE HARD equips the player to face the action head on, running towards
foes and confronting them from a first-person perspective.
"The DIE HARD franchise is one of the most recognizable entertainment
properties in the world and we are honored to bring the latest
installment to life in the form of the new DIE HARD app," said Andrew
Solmssen, managing director, Los Angeles at POSSIBLE. "Our number one
mandate in developing the app was to create an awesome standalone gaming
Designed to thrill DIE HARD fans and gamers alike, the DIE HARD app
incorporates characters, locations and weapons from A GOOD DAY TO DIE
HARD. Fox Digital Entertainmnt and POSSIBLE will support the game on an
ongoing basis, providing updates, new missions and new in-game extras to
keep fans coming back.
"We are pleased to partner with POSSIBLE to create the DIE HARD game,"
said Rick Phillips, Senior Vice President of Mobile at Fox Digital
Entertainment. "Our goal is to create an innovative, stand-alone gaming
experience that delivers the same visceral thrills as the film - and the
DIE HARD game fulfills that promise."
About Fox Digital Entertainment
Fox Digital Entertainment (FDE) is the Twentieth Century Fox division
dedicated to fostering new and innovative mobile content and apps in
emerging distribution channels. FDE develops and produces original
videos, apps, and games based on new concepts and extensions of existing
Fox brands. The group has produced a number of award-winning products,
among them GLEE™ KARAOKE, ANGRY BIRDS™ RIO, ICE AGE VILLAGE, THE
SIMPSONS™ TAPPED OUT and many others.
POSSIBLE is a global agency that creates award-winning, digital
experiences for the world's top brands. With a worldwide team composed
of the industry's most talented and insightful strategists, creatives,
technologists, inventors and dreamers, the firm combines global
capability with refined, local expertise across five continents,
including a leading position in the fast growing Brazil, Russia, India
and China markets. POSSIBLE's work spans the universe of high impact
digital experiences with an emphasis on driving measureable business
results for the world's most dynamic brands.
POSSIBLE has 32 offices around the globe including New York, London,
Shanghai, New Delhi, Los Angeles, Seattle, Singapore, São Paulo and
Cincinnati. Part of WPP Digital, the firm's clients include AT&T,
Barclays, BP, Canon, Comcast, The Bill & Melinda Gates Foundation,
Procter & Gamble, Nokia, Microsoft, Mazda and Starwood Hotels and
Resorts Worldwide. For more information, please visit www.possible.com.
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