As the 2013 PGA Tour season gets under way, SMT, the leading provider of
data integration, graphics presentation and video enhancement solutions
for live sports, is launching a suite of innovative golf products.
The 2013 PGA Tour broadcasts on the Golf Channel and NBC will feature
Golf Channel's coverage of this week's AT&T Pebble Beach National Pro-Am
will feature SMT's PuttVision, which debuted to tremendous
effect in January during the Humana Challenge in La Quinta, Calif. By
displaying the optimal putting line as a 3D virtual scene, viewers can
see the complex topography of each green as well as the view the golfer
has from behind the putt. PuttVision will ultimately be available on all
18 holes, giving the Golf Channel production the flexibility to utilize
the tool on any putt from any hole.
NBC and the Golf Channel's coverage of last week's Waste Management
Phoenix Opn featured SMT's Landing Zone technology, which predicts
where the ball will land while the ball is in flight. SMT's graphic
system generates and displays a landing target within one second of the
ball being struck on the tee. The technology is a partnership between
SMT and Trackman Golf and will be featured during Golf Channel's
"Spotlight" bonus coverage at key 2013 PGA Tour events.
In January, SMT rolled out the Driving Grid, a virtual graphic
presentation that highlights drive distances, for the Hyundai Tournament
of Champions in Kapalua, Hawaii. The virtual grid has been compared to
the yellow first down line used in NFL broadcasts and displays
statistics including the longest and shortest drives of the day. The
technology can also be used to determine and display a graphic
highlighting the distance of any drive as the ball rolls to a stop.
"Prior to our new technology, the information available on each putt was
very limiting and only available on a few holes," said Don Tupper, vice
president of business development at SMT. "With PuttVision, various new
data points are available, including break and speed which will allow us
to develop an entirely unique set of statistics for measuring putt
difficulty and make percentage."
"We have embraced SMT's technology because we can clearly see the
potential moving forward," said Scott Armstrong, director of tournament
graphics and technology for the Golf Channel. "SMT has only begun to
scratch the surface: Their technology opens up the possibilities for us
to expand our technology portfolio to deliver more compelling content to
share with golf fans."
Founded in 1992, SMT pioneered the first real-time scoring and wireless
data system that allowed fans, media and broadcasters to interact with
live data displays at PGA Tour events. SMT continues to develop and
deliver customized products and services to enhance the production
quality and viewers' experience of sports and entertainment events. The
company has won 20 Emmy awards since 1993. SMT's solutions have been
used at the most prestigious live events including the Super Bowl, NBC
Sunday Night Football, the Indianapolis 500, the NCAA Final Four, ESPN X
Games, NBA on TNT, NASCAR and NHL. SMT's customers include all major
broadcast television companies as well as several regional and specialty
networks. For more information, visit www.smt.com.
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