(formerly Trademarkia.com), one of the largest legal websites, today
announced the opening of LegalForce BookFlip™, a brick-and-mortar retail
store in downtown Palo Alto's historic 323 University building.
The three-level, 8,000-sq.-ft. store, in the heart of Silicon Valley
within walking distance of Stanford University, is on downtown Palo
Alto's prestigious University Avenue, the location for Google's,
Facebook's and PayPal's first offices.
The LegalForce BookFlip store uniquely provides seven-day retail hour
access to licensed U.S. attorneys on a walk-in basis without
appointments. LegalForce lawyers provide initial advice on a wide range
of personal and business legal topics. Follow-up meetings can be set up
with specialists in a variety of practice areas. The store, designed as
a retail bookstore lounge, sells not only a wide range of books and
tablets but also offers free classes on topics including
entrepreneurship, business, and law. It is designed to fill the growing
bookstore void left on Main Streets across the U.S.
"People want and need bookstores on Main Street," noted Raj Abhyanker,
LegalForce CEO. "Independent bookstores and national chains such Borders
and Barnes & Noble are finding it increasingly difficult to survive
because of high rent and becuse some prefer to purchase books online."
This undermines the community-based feel and the sanctuary of knowledge
that bookstores have provided to neighborhoods over hundreds of years.
LegalForce is working to keep bookstores on Main Streets by
supplementing them with a revenue model based on access to legal
services. In addition to its flagship LegalForce BookFlip store, the
company plans to form partnerships with existing bookstores across the
The historic LegalForce BookFlip building, across the street from a new
Apple store, has been fully restored to its original characteristics
with an investment of over $2 million. It features original mahogany
doors and staircases, as well as historical facades accurately
reflecting the Spanish Colonial revival style of the original architect,
Birge Clark, which the Palo Alto Weekly nearly a century ago
labeled "Palo Alto's best-loved architect." The historical restoration
is refreshed with a hip and ultra-modern Apple store-like interior in
which books on shelves surround tablets for sale.
"We want people to realize that lawyers, like doctors, can provide help
throughout various stages of life," CEO Abhyanker, himself an attorney,
said. "Few people know where to turn for legal help. We solve this by
letting the public walk into a major retail location for help. This
makes obtaining legal assistance easy, convenient and affordable."
LegalForce plans to create a new national brand for legal services,
based around the core values of efficiency, transparency, and
accessibility. To achieve this goal, LegalForce plans to attract other
law firms that share these core values and will unite under the
Clients can also book LegalForce attorneys online through the website's
new "Chat-torneys" feature, which delivers worldwide access to a
California-licensed attorney privately via video chat, telephone, or
instant messaging. LegalForce will also sell books and Google Nexus
tablets online, offering individuals and businesses unique bundled
offerings of legal services, books and tablets.
Since its Sept. 2009 launch, the self-funded LegalForce has helped to
create the world's largest trademark law firm, having filed more than
23,000 U.S. trademarks. LegalForce has already helped to file more
American trademarks through licensed U.S. attorneys than any other law
firm in U.S. history. Its trademark search engine attracts more than 1.8
million unique visitors per month, making it one of the largest
LegalForce is a technology company helping a network of independent
law firms improve access to law for millions of people worldwide through
online and offline technology. LegalForce achieves this through
rearchitecting legal processes, improving internal efficiency, and
creating compelling online and offline operational and marketing
collective law firms sharing the "LegalForce" brand.
[ Back To NFVZone's Homepage ]