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[February 06, 2013]
Steiner Sports Teams with SportsPicker to Power New Sports Challenge [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) SportsPicker released its first white label game Steiner Sports Pick'Em in conjunction with Steiner Sports.
According to a release, this partnership enables Steiner Sports, a sports marketing services and authentic memorabilia provider, to offer a customized, branded sports challenge on their website so customers can compete for valuable prizes.
For Steiner Sports, Sports Pick'Em offers a new way to engage sports fans by "gamifying" the company brand to reach a valuable customer demographic. It can be a challenge from a marketing standpoint to attract males between the ages of 18-54, but a sports- themed picking challenge delivers results, as Sports Pick'Em statistics demonstrate: On average, fans spend five minutes on the site and view more than seven pages per visit. This "stickiness" is a valuable commodity for a company like Steiner Sports or any brand looking to access new customers and build loyalty with existing fans, the companies said.
Sports Pick'Em enables Steiner Sports to increase customer engagement by sending email notifications when a player reaches a new level, providing a new customer touch point. The fully branded game features Facebook and Twitter sharing to encourage players to challenge friends, bringing more potential customers to the Steiner Sports site in the context of a fun, skills-based sports picking game that generates widespread brand awareness.
"With Sports Pick'Em, players are transformed into brand marketers while they're having fun and competing for valuable Steiner Sports prizes," said SportsPicker CEO Oren Kantor. "Players are eager to display their sports knowledge, so they typically do the company's marketing for them by using social media to invite friends and sharing the results of their picks. It's a win-win for Steiner Sports and the players, who have a shot at winning amazing prizes." More information: www.sportspickerapp.com ((Comments on this story may be sent to firstname.lastname@example.org)) (c) 2013 ProQuest Information and Learning Company; All Rights Reserved.
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