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[February 05, 2013]
Beamz Interactive, Inc. Announces Engagement of Satya Direct
Scottsdale, Arizona, Feb 05, 2013 (PRWeb.com via COMTEX) -- Beamz Interactive, an interactive music product and technology company, today announced that it has engaged Satya Direct (
a full service direct response and marketing management company, to support the launch of a new Beamz consumer interactive music product. This program is planned to include an integrated national TV, internet and social media marketing program, and is scheduled for launch in the second half of 2013 when the company's new consumer product is launched.
"We are very excited about telling the world about the Beamz, the interactive music system that anyone can play," said Charlie Mollo, President & CEO of Beamz Interactive. "Satya Direct's team has one of the highest rates of success creating some of the most successful direct response branding campaigns in history. We believe that this comprehensive marketing program under their leadership will create tremendous consumer awareness for Beamz, driving significant sales once it is fully operational." "We are excited about our recent partnership with Beamz Interactive," said Nancy Duitch, Co-CEO/Founder of Satya Direct. "With the revolutionary Beamz music technology and Satya's extensive brand marketing and management experience, we are confident that Beamz will be the hottest new interactive product the market has seen in years, as well as a must-have for all consumers." Satya has begun to develop the detailed campaign plan for Beamz. The full branding program will roll out in the second half of the year upon the launch of the new Beamz consumer product and its closing of at least $2 million of the company's planned financing.
About Beamz Based in Scottsdale, AZ, Beamz Interactive, Inc. (
) has created a new interactive laser controller technology that can be used to develop new market opportunities in a wide variety of music, game, therapy and consumer applications. In its first application, the Company developed an innovative new music technology and product offering that brings music to literally everyone in a manner that has previously not been possible. Beamz allows people that have no musical background or training to play and enjoy music within minutes, yet it has the depth to enable accomplished DJs, artists and musicians to perform, compose and create very sophisticated interactive music. Beamz Interactive's technology portfolio includes multiple patents, patents pending and trade secrets covering interactive music, software, laser-based controllers, gaming applications and related designs and devices.
About Satya Direct CO-CEOs/Founders Nancy Duitch and Brandee Alessandra started Satya Direct, a direct response marketing and management company to create successful brands from concept to rollout in every channel of distribution. The Company works closely with product partners to create a brand strategy that guarantees the greatest possibility for success. Duitch and Alessandra together have generated over $2 Billion dollars in revenue and have an extensive background in marketing, branding and advertising with high profile consumer products. Satya Direct's brand response philosophy, methodology and practices, as well as its new entertainment and technology division, have propelled Satya Direct to become one of the fastest growing full service marketing/branding and management companies.
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