SQAD, the leading independent source in the US for TV, radio, and
digital cost reporting and analysis, today announced NetCosts contains
46.8% of all national television ad spending in 2011, making NetCosts
the largest database of real cost information for network, cable, and
syndicated television advertising. Ernst & Young LLP has completed an
examination of SQAD's "Report of Management on the 2011 National
Television Ad Spending Represented within the NetCosts Database", which
indicates that NetCosts represents 50.4% of broadcast spend, 43.3% of
cable spend, and 45.9% of syndication spend. No other data source comes
closeto NetCosts volume or accuracy.
"Our Subscribers have demonstrated their trust in SQAD to keep their
data confidential, enabling us to collect and aggregate a reported $20+
billion in transactions," said Neil Klar, CEO and President of SQAD.
Launched in 2004, NetCosts provides Online access to exclusive market
intelligence, cost reporting and analysis of national TV spending.
NetCosts is a Patented service (Patent No. 7,873,541) used by
advertisers and agencies to understand their price relationships to
national TV vendors and to formulate new negotiating strategies.
SQAD® is recognized as the industry standard media cost forecasting
source for national TV (NetCosts™-network TV, cable and syndication),
Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®).
SQAD provides reliable media data to advertising agencies, buying
services, advertisers, television and radio stations, cable operators,
program syndicators and Internet publishers. SQAD enjoys strong
partnerships with market leaders in both data and analytics. Established
in the 1970s, SQAD serves 1,500 clients and is privately held.
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