Visionworks, the largest wholly owned U.S.-based optical retailer, has
announced its official sponsorship with the PGA TOUR, beginning with the
company's participation in the Waste Management Phoenix Open, January 28
through February 3, 2013.
L to R: Jim Eisen, president of Visionwoks; Rory Sabbatini, Visionworks-sponsored golfer; Dr. William Winkenwerder, president and CEO of Highmark and David Holmberg, CEO of HVHC, Inc. pose in front of the Visionworks player health trailer. (Photo: Business Wire)
The sponsorship announcement comes on the heels of the San Antonio,
Texas-based retailer's recent rebranding of its stores across the United
States, including 17 Visionworks stores (formerly EyeMasters) in the
Greater Phoenix area. Brighter in layout and appearance, the redesigned
stores offer a larger selection of contemporary eye wear styles at a
great value and with even better service. In other words, 'The most
frames, the best people and the right prices'-the culmination of
Visionworks' "A Better You" brand promise.
"At Visionworks, we are very passionate about supporting the communities
where we do business," Jim Eisen, president of Visioworks, said. "In
addition to offering the best quality in vision care and eye wear
selection, we provide hundreds of jobs to the places we serve, and
strive to be involved in causes that are important to those communities.
The PGA TOUR provides a way for us to support several deserving
charities and we are grateful for the partnership with this
Visionworks representatives will be on-site at the Waste Management
Phoenix Open Expo Center during the tournament, providing free vision
screenings as well as eye care information and a "family of eye wear"
giveaway. Visionworks also will provide hundreds of vouchers for a free
eye exam and a pair of glasses to children who are participating in the
R.S. Hoyt Jr. Family Foundation Dream Day, a program that gives school
children a chance to experience the PGA TOUR firsthand.
Visionworks plans to participate in additional PGA TOUR events
throughout the year, in addition to the company's existing sponsorship
agreements with individual PGA TOUR athletes.
Visionworks is the Official Eyewear Retailer of the PGA TOUR and
Champions Tour. To learn more about Visionworks, visit www.visionworks.com,
and use the store locator to find a Visionworks store near you.
Visionworks (formerly Eye Care Centers of America, Inc.) is a leading
provider of eye care services with more than 580 optical retail stores
in 39 states and the District of Columbia through 11 store names that
are leaders in eye care service in each of their respective markets.
Visionworks is committed to providing our customers with an excellent
shopping experience and high quality products and service with the best
value and selection in the industry. All of our stores offer designer
and exclusive brand frames, lenses, sunglasses and accessories along
with leading technology in vision correction. Our comprehensive service
offerings include contact lens dispensing, in-store labs which provide
one-hour service on most prescriptions at nearly all locations and
doctors of optometry at or next to every store. Visionworks is a wholly
owned subsidiary of HVHC, Inc. For more information about Visionworks,
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130130006153/en/
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