Senior communicators from across the United States will meet in Las
Vegas, April 24-26, to hear from a best-selling author, an executive
from the Four Seasons Las Vegas, distinguished professors, the president
of the Arthur Page Society, and, a social media expert. The conference
is organized by The Communication Leadership Exchange, an association of
internal and external communicators from a wide range of companies in
Prominent Authors and Professors
Stanford Professor Chip
Heath, the best-selling author of "Switch Made to Stick," will talk
about how to overcome flaws and biases in human thinking. His findings
are outlined in a new book, "Decisive: How to Make Better Choices in
Life and Work," scheduled to be released a month before the conference.
Heath will also lead a discussion of how to make better decisions.
"Moneyball for Communicators" author Ben
Waber, Ph.D, senior researcher at Harvard Business School, will
provide insights about how everyday interactions, informal networks, and
non-verbal communication can improve engagement and productivity among
employees. Waber will give a sneak preview of his new book, "People
Analytics: How Social Sensing Technology Will Transform Business and
What It Tells Us about the Future of Work," scheduled to go on sale in
The general manager of the Four
Seasons Las Vegas, host of The Leadership Exchange conference, will
detail the Four Seasons "Bluewater Innovation" program. Mark Hellrung
will explain how the effort stimulates new ideas and collaboration among
employees to deliver consistent customer service across hotel
properties. The Four Seasons has been rated as the top hotel in Las
Vegas by Conde Nast's Traveler magazine.
Social Media Expert
For several years, Zachary
Johnson has studied and consuled about social network science which
promises to change how managers make decisions and businesses are
managed. Johnson, the co-founder and CEO of Syndio Social, will
demonstrate how social network data can be analyzed and applied to
future organizational management.
The Latest Communications Research and Thought Leadership
The President of the Arthur
W. Page Society, Roger Bolton, explains a new model for corporate
communications to build and protect brand and reputation. The model is
detailed in the "Building
Storytelling is the theme of Dr.
Patricia Riley's presentation. As associate professor and director
of the Global Communication master's degree program at the University of
Southern California, Dr. Riley will reveal findings from research about
how to use stories to inspire change among employees.
Eisenberg, Ph.D, professor of Communication and Dean of the College
of Arts and Sciences at the University of South Florida, will tell
attendees about how to overcome situations when communication might make
the situation worse.
About the Conference
"The Communication Leadership Exchange is dedicated to presenting the
latest research and business applications of it for senior
communicators," said Sherry Scott, president, The Communication
Leadership Exchange. (http://www.thecommunicationexchange.org)
features a superior combination of a best-selling author,
employee and communication research, how best to deliver customer
service, and social network insights." About 100 senior communicators
and service providers are expected to attend the Las Vegas conference,
To communicate with and influence both conference attendees and The
Exchange membership, sponsors
may purchase marketing packages ranging from $3,000-7,500 with lower
priced conference only marketing options. To learn more about how to
reach members before, during, and after the "Taking Charge of Change,
Before It Takes Charge of You" conference, http://www.ccmconnection.com/assets/exchange_2013sponsor-1-11-13.pdf.
Contact Fred Droz, email@example.com,
866 463-6226. So far, 2013 sponsors are Business Wire, Gagen MacDonald,
and On the Same Page.
The three day event is only $1195 with a special Four Season Las Vegas
rate of $185 per night. To register for the April conference, please go
About The Communication Leadership Exchange
Founded in 1955, The Communication
Leadership Exchange (http://www.thecommunicationexchange.org)
is a by invitation-only organization promoting the best practices in
corporate communications across a broad range of industries. Our select
membership includes senior professionals from Fortune 500 companies,
small-midsize companies, large consulting firms, and independent
counselors. From vice-presidents to owner/operators, members are senior
communicators with extensive expertise and decision-making roles for
their organizations and clients. Members represent companies including
Aetna, Bank of America, Capital One, Cigna, Delta, Gagen MacDonald,
Georgia Pacific, IBM, Intel, Johnson & Johnson, JP Morgan Chase, Pfizer,
State Farm, Southwest Airlines, Towers Watson, and Weyerhauser.
All product and company names are trademarks of their respective
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