the radically simple copy
data storage company, today announced significant product and
service enhancements designed to make managing copy data - and
transforming the underlying economics of enterprise storage - even
easier. The company introduced new product and service packages, a
storage industry-first "pay-per-use" utility pricing option, new
deployment tools, and a suite of new features in its 5.1 software
release. The enhancements are designed to ease the way for customers and
channel partners to embrace Actifio's compelling economic value
proposition, which propelled the company to 700 percent growth in 2012.
Today's enterprise IT infrastructure faces a tidal wave of data, coupled
with the growing cost and complexity of the software tools, hardware,
and personnel required to manage it. Savvy IT executives are recognizing
that the driver of this exponential growth is the copy data -
redundant copies of corporate data created by point tools to meet the
business requirements to protect, share, and analyze information. With a
purpose-built solution to address the root cause of the copy data
problem - siloed data protection and availability applications - Actifio
offers customers the ability to recover anything instantly for a total
cost of ownership up to 90 percent less than the traditional model.
Easy to buy: Simplified Packaging & Pricing
To make it easier for channel partners and customers to embrace the
Actifio model, the company today announced its new 100T product package.
The new Actifio 100T is designed for rapid deployment by mid-sized IT
organizations, or departments of larger IT organizations. It protects
both physical and virtual IT environments with the world's most
efficient data management technology, and features integrated Actifio
Optimized Storage capable of protecting up to 100 Terabytes of
production data and 1,000 virtual machines. Actifio 100Ts can be
combined in a scale-out architecture to support up to 2 PetaBytes of
production data, with custom configuration of the appliance.
To help customers take better advantage of their existing storage, the
company also announced its new Actifio Gateway, a similarly robust
hardware and software tandem that doesn't include its own storage, but
instead can virtualize and manage a wide variety of third party storage
devices. The Actifio Gateway is designed for regionally and globally
distributed enterprises, including cloud and managed service providers.
It's built for a large mix of physical, virtual, and heterogeneous
server and storage infrastructure, and also scales to handle
multi-petabytes of data.
Easy to approve: Utility Pricing Model Option
Actifio's revolutionary new utility pricing model enables customers to
pay as their data volumes grow, avoiding the significant up-front
capital requirements that challenge many procurement cycles. Actifio's
all-inclusive utility pricing for a complete storage system - hardware,
software, storage, installation, and maintenance - is based on a
per-terabyte per-year basis, with rates decreasing as volumes increase.
For CIOs implementing chargeback models, or Service Providers looking to
align procurement with market demand, Actifio's utility pricing model
delivers simplicity, flexibility, and predictability. Customers who wish
to purchase the hardware and services through traditional means will
still have that option.
Easy to deploy: Wizard Slashes Setup Time Up To 80
The 5.1 version of Actifios revolutionary copy data storage system also
includes new configuration wizards that slash deployment cycles by as
much as 80% over its last generation models.
Easy to use: New Software Functionality
Actifio is also introducing version 5.1 of its software, which includes
several new features in the areas of data governance, business
resilience, and service management. As enterprise environments put a
greater focus on security and control of application data, Actifio has
ramped-up its data governance features to include SLA-based data
integrity validation; enhanced SLA compliance reporting; user/role-based
auditing; LDAP and Active Directory integration; and automated disk-to
tape enhancements directly integrated into Actifio's SLA Lifecycle
Manager for compliance-oriented, long-term retention.
The company has expanded the near-instant data access capabilities of
its copy data storage platform with three new capabilities:
Service providers around the globe have embraced Actifio as a strategic
technology to accelerate new service introduction, deliver new
functionality and customer satisfaction, and improve their business
margins. Actifio 5.1 continues to advance service management
functionality by addressing operations and delivery needs with enhanced
system monitoring, alert correlation and processing, auto-updates, VPN
access enhancements, and improved integrated reporting.
Leading storage analyst firm, ESG has independently validated that
Actifio 5.1 can provide almost 300 percent IT efficiency savings over
the competition, and a 400 percent better annual total cost of ownership
(TCO) than alternative storage solutions.
"In a world that moves faster than ever, enterprises faces what we call
'The Agility Imperative,'" said Actifio Founder & CEO Ash Ashutosh.
"Actifio was designed from the start to free businesses from the undue
burden of wildly redundant copy data, free IT executives from the
complex tangle of data protection and availability applications
consuming more and more of their IT budgets, and free IT managers from
the stress of unmet SLA's and recovery time objectives impossible to
deliver with 20th century technology. These enhancements take
us further down that path, making radically simple copy data storage
easier to buy, deploy, and love than ever before."
Real World Impact: What Customers are Saying
"We deployed the 100T and within fifteen minutes Actifio was configured
and online. An hour later it was customized to our environment, backing
up, deduplicating and replicating to our DR facility 3000 miles away,"
said Daniel Acosta, IT Director, MC Assembly. "If something goes wrong,
now I just go back in time and mount the snapshot directly from Actifio.
To our users it looks like a server reboot, to us it's the ultimate
peace of mind."
"Technology is an invaluable learning tool here at the university, which
means that I need to plan for maximum uptime and availability. In the
past this meant frequent data protection and business resiliency testing
that required planning, application downtime and costly excess
infrastructure which ultimately impacted our users," said Rich Siedzik,
Sr. IT Director, Bryant University. "That was before Actifio where we
now have the ability to run Failover Test non-disruptively as often as
needed. And if there's a site failure, I can easily and automatically
sync back our unique data."
Analysts' Take: Data Explosion and the Actifio Solution
"For a long time the storage industry has focused heavily on primary
production storage, not realizing that the cost of "copy" storage has
been growing exponentially to the point where it costs more than primary
storage. Moreover, it certainly is a pain to manage and grow. Actifio's
microscopic focus on relieving pressure on this "copy" storage (which,
by the way, includes backup, restore, snapshots, replication and more)
may not appear so but it is indeed a paradigm shift. With the new
release, Actifio has simplified the delivery for all customers and
enhanced its appeal for service providers."
"The challenges associated with large volumes of unmanaged data have
historically focused on cost and risk. But a larger challenge is that no
one department has end-to-end responsibility for the data," said Shelia
Childs, Managing VP, Gartner, and Alan Dayley, Research Director,
Gartner, in a report titled, "Use These Unstructured Data Management
Best Practices to Manage Based on the Time Value of Data," published
November 16, 2012. The report continues: "Progressive organizations are
realizing that information can give the business a competitive edge if
that information is well-managed and accessible in a way that optimizes
its usefulness. The business inherently realizes that it cares more
about some data than other data, and should fine-tune its applications
and environment to address information costs, risks and, especially,
"Copy data is everywhere - it could start off with multiple copies of
the same file, move on to multiple copies of the volume, application
data, backups, test/dev, online copies for operational and disaster
recovery...the list goes on," said Ashish Nadkarni, IDC Storage Research
Director. "In fact in a recent IDC study, we found that nearly 75% of
all data generated is copy data. Which means only 25% of all data
generated is unique - everything else is copy data. That is a staggering
number and exposes the tip of the iceberg of how serious this problem
Forrester Research, Inc.
"Many enterprises struggle with exponential data growth, shrinking
backup windows, and static budgets - which leads to the classic
conundrum of how to back up more data in less time with the same amount
of money," wrote report author Rachel Dines, Forrester Research Senior
Analyst, Serving Infrastructure & Operations in a November, 2010 report
titled "Market Overview: Enterprise-Class Backup And Recovery Software."
Actifio is radically simple copy data management. Our copy
data storage platform lets businesses recover anything instantly,
for up to 90 percent less. Actifio eliminates siloed data protection
applications, virtualizing data management to deliver an
application-centric, SLA-driven solution that decouples the management
of data from storage, network and server infrastructure. Actifio has
helped liberate IT organizations and service providers of all sizes from
vendor lock-in and the management challenges associated with exploding
data growth. Actifio is headquartered in Waltham, Mass., with offices
around the world. For more information, please visit http://www.actifio.com
or email email@example.com.
Copyright © 2013 Actifio, Inc. All Rights Reserved. All other brand
names, product names, or trademarks belong to their respective holders.
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