Most consumers like smart technology and would be willing to participate
in energy saving programs but they need more education, says a new
report issued today by the Smart Grid Consumer Collaborative (SGCC). The
2013 State of the Consumer Report summarizes what SGCC knows about the
smart grid from the consumers' point of view after conducting five
in-depth research studies and talking to more than 4,000 U.S.
"The key to engaging consumers in smart grid is understanding how to
appeal to them in terms that will resonate -- how to answer their
objections and make it easy for them to interact with new technology,"
said SGCC Executive Director Patty Durand.
The report highlights what SGCC knows about consumers from a series of
research studies conducted by the organization in 2012. Findings include:
About Smart Grid Consumer Collaborative
Smart Grid Consumer Collaborative (SGCC), is a 501(c)(3) nonprofit with
the mission of accelerating the adoption of a consumer-friendly,
consumer-safe and consumer-approved smart grid. Membership is open to
advocacy groups, technology vendors, research laboratories and electric
utilities for collaboration in research, best practices and consumer
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