With social media becoming an increasingly vital part of marketers'
digital advertising plans, Collective, the global leader in data-driven,
multi-screen advertising solutions for brands, is introducing Collective
on Facebook, a new product that for the first time marries Collective's
exclusive data and in-depth audience targeting capabilities to Facebook,
the most popular social network in the world, through Facebook Exchange
Starting today, Collective on Facebook will be available to the
company's clients as part of a comprehensive, digital advertising buy.
With this addition to its roster of products, Collective continues to
break down media silos, connecting data-driven, multi-screen advertising
between TV, online, mobile and now social media channels.
"Marketers are eager to coordinate advertising across screens and
platforms," said Joe Apprendi, CEO, Collective. "Not only does this
simplify the complexity of executing an advertising campaign dependent
upon multiple partners and technologies, but vastly increases ad
effectiveness and efficiency."
To learn more about Collective on Facebook, visit http://collective.com/media/fbx.
Collective is the leader in data-driven, multi-screen advertising
solutions for 75 of the top 100 national advertisers. Through data
science, Collective connects brands to audiences with high impact
personalized advertising experiences across display, video, mobile and
social. Our technology solutions include Ensemble™, our audience buying,
creative optimization and analytics platform for advertisers, and AMP®,
our data and media management platform for publishers. Headquartered in
New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los
Angeles, San Francisco, London and India, Collective has been recognized
for its rapid growth on the Deloitte Technology Fast 500 and Inc.
Collective's investors include Accel Partners®, Greycroft Partners and
iNovia Capital. For more information, please visit www.collective.com.
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