the first cloud-based, real-time digital analytics
platform, introduces Anametrix
Plug-in for Microsoft Excel, which embeds new marketing analytics
capabilities directly into the Excel user interface. The product enables
Anametrix users to easily create, refresh, upload and schedule reports
from multichannel marketing data in Anametrix, and it delivers real-time
access to all vendor and corporate data directly within the application
marketers most frequently use for data analysis and reporting.
Thorogood, Anametrix's CEO
"The Anametrix digital-analytics platform was designed by marketers for
marketers. We know marketers use Excel, so, rather than trying to force
customers to use only the Anametrix interface, our new Anametrix Plug-in
for Excel delivers bi-directional data access between Anametrix and
Excel. Optimizing ROMI with real-time business insights just got easier."
Edwards, CEO of Technology
Leaders and Co-Founder of the Digital
"Excel has long been a favorite of the marketing data analyst, and for
good reason. It provides a great deal of power to a very widely
distributed user base. With Anametrix supplying rich data to Excel
through its new plug-in, that power only gets compounded, and Anametrix
wins new visibility to users who want a familiar interface."
Anametrix transforms marketing with digital analytics. We collect,
analyze, and make sense out of data across all channels in real time to
enable marketers to discover new truths about customers, prospects, and
the market at large. Anametrix delivers 360-degree visibility into
business data to uncover new trends and hidden correlations, explore new
relationships, and deliver a bigger and more predictable impact on
revenue. Founded in 2010 by the trailblazing web analytics team behind
WebSideStory, Anametrix has headquarters in San Diego, Calif. For more
information, visit www.anametrix.com,
and our blog.
Anametrix is a trademark of Anametrix. Other company and product names
are trademarks of their respective owners.
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