Grassroots Outdoor Alliance (Grassroots) and Columbia are proud to
recognize dynamic local conservation projects and people who share our
passion for the outdoors through the Columbia/GOA Belay Program. This
program, established in 2012, expanded by over 50% this year growing
from 10 to 16 grant recipients in 2013.
"Grassroots members and their local nonprofit partners demonstrated the
power of grassroots partnership and conservation in 2012," said Scott
Welch, Global Corporate Relations Manager, Columbia Sportswear Company.
"Based on the incredible performance of last year's recipients and
quality of this year's proposals, we are proud to expand the program."
Grassroots and Columbia share a mission of promoting long-term
environmental good for the great outdoors on local, national and global
levels. To demonstrate our commitment to the outdoors, as well as
Columbia's appreciation of Grassroots members' current conservation
efforts, we established the Columbia/Grassroots Belay Program. To belay
is simply to secure and safeguard a climber by using rope. The Belay
Program is designed to provide the basic necessities to secure and
safeguard local projects improving our environment.
"Our members appreciate this expanded investment in local conservation
by Columbia," said Roanne Miller, President, Grassroots. "This support
is critical for the success of local conservation projects, promotes
community partnership and volunteerism, and enhances current Grassroots
projects and partnerships."
The following 16 organizations were selected by Grassroots members for
support in the 2013 program year. The recipients are located in 15
different States (from Arizona to Virginia) and will receive $5,000 in
the form of cash, product, or both from Columbia.
2013 Awards (Project name, grant recipient/Grassroots partner):
Our retail members are eighty-plus stores working together to create a
national network or promotion, access and information. We uphold the
highest standards of financial stability and reliability in vendor
relations. We are intimately involved in the development of local
economies, communities, customer bases, events, education and
initiatives related to the enhancement and enjoyment of outdoor
Our vendor partners offer the most reliable and evolutionary products
available in outdoor gear and apparel. They are collaborative and open
to participating in events, education and marketing based on regional
and local engagement of sport and fashion. They are committed to sport,
to outdoor recreation and to improving the lives and lived environments
of loyal customers across the United States. To learn more, visit www.grassrootsoutdoors.com.
Columbia: Columbia, the flagship brand of Portland, Oregon-based
Columbia Sportswear Company, has been creating innovative apparel,
footwear, accessories and equipment for outdoor enthusiasts since 1938.
Columbia has become a leading global brand by channeling the company's
passion for the outdoors, and an innovative spirit of "trying stuff,"
into technologies and performance products that keep people warm, dry,
cool and protected year-round. To learn more, please visit the company's
website at www.columbia.com.
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