Ooyala, the leading video streaming and monetization platform provider,
today announced that it has developed a Twitter Video Card solution, in
close collaboration with Twitter, that enables Ooyala customers a
turnkey solution to embed videos directly into their Twitter streams for
instant playback. Previously, users were only able to include a link to
a video in Twitter. This solution inserts a thumbnail of the video
directly into the stream so followers can click and play directly
without leaving Twitter.
Ooyala Twitter Video Card Solution in @ESPNCFB Twitter stream (Photo: Business Wire)
First deployed by sports broadcaster ESPN to better serve its 24 million
online video viewers, Ooyala's Twitter Card solution provides media
companies, broadcasters and brands a new way to distribute and monetize
video content delivered via Twitter across desktops and mobile devices.
In addition, the solution can increase the discovery and sharing of
video content and optimize engagement through social and mobile by
eliminating the barriers to view content directly on Twitter.
"Twitter is a growing source of inbound referral traffic and outbound
content distribution for online media publishers and broadcasters," said
Jonathan Wilner, senior director, business product management at Ooyala.
"Consumers today are at the intersection of social and mobile, and
demanding easy and fast access to video content. Our ability o deliver
video directly into the Twitter stream is a major step forward for
publishers who want to drive viewer engagement in real-time."
As a result of the close collaboration with Twitter, the Ooyala solution
has been certified by Twitter, meaning customers can quickly and easily
integrate and distribute video content directly into their streams
across all platforms -- including desktop, mobile web and native
smartphone and tablet apps for both iOS and Android -- and trust that
the player will work seamlessly within Twitter. The solution works via
an Ooyala Twitter SDK and automatic hosting for Twitter Cards. The
turnkey API from Ooyala automatically generates the necessary Twitter
tags so that a video can be inserted onto a video landing page to enable
Powerful Solution when paired with Discovery
The technology works seamlessly with Ooyala Discovery, which enables
video content providers to increase view-related revenue by
algorithmically recommending highly relevant content within the Ooyala
Player. For example, if a user watches a highlight from a football game
within the ESPN Twitter stream, they could receive a recommendation to
also watch highlights from the post-game press conference. Personalized
content recommendations can further drive user engagement and
monetization for each video share in Twitter.
Opening Revenue Streams
In addition to benefiting consumers, this technology opens up new
revenue streams for Ooyala customers. It enables the distribution of
ad-supported video content across client-owned and consumer Twitter
properties, magnified by sharing tendencies of Twitter users. It also
opens the door for video integration into Promoted Tweet advertising
campaigns across Twitter.
Customers that take advantage of Ooyala analytics will also have
extensive data on the performance of their videos through Twitter Video
Cards, in addition to the data they already receive on their websites
and/or apps, allowing them to further optimize their video content.
Ooyala delivers personalized video experiences across all screens and is
the leader in online video management, publishing, analytics and
monetization. Our integrated suite of technologies and services give
content owners the power to expand audiences through deep insights that
drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12
Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The
North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered
in Mountain View, California, Ooyala has offices in New York City,
London, Sydney, Tokyo and Guadalajara, Mexico. The company works with
premier reseller and technology partners throughout the Americas,
Europe, Africa, Japan and the Asia-Pacific region. For more information
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130122006976/en/
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