Measured today introduced new reporting capabilities for Google
Analytics that help marketers address the growing disconnect between
social media and web analytics, and reduce the proliferation of data
silos across the enterprise.
Simply Measured's new Google Analytics reports add to the company's rich
portfolio of analytics for Twitter, Facebook, YouTube, Instagram,
Google+, Klout and Bit.ly, trusted by more than 50,000 users including
American Express, AOL, Billboard, Edelman, Microsoft, Samsung and UFC.
Simply Measured also announced $8M in Series B funding led by Bessemer
Venture Partners (BVP), with participation from MHS Capital and existing
angel investors. BVP is known for investing early in cloud-based
enterprise solutions like Twilio, Box, Eloqua and Cornerstone OnDemand,
as well as social media innovators LinkedIn, Yelp and Pinterest. Ethan
Kurzweil, a partner in Bessemer's Menlo Park, CA office, will join
Simply Measured's board of directors, bringing his experience in cloud
computing, developer platforms and social media technologies.
"Big data has arrived; businesses now have unprecedented access to the
transactions and interactions of their customers. However, without easy
access and a useable interface, that data is not actionable," said
Kurzweil. "In Simply Measured, BVP recognized an elegant solution
powered by superior technology. Companies no longer need to hire data
scientists to turn information into insights, meaning that business
intelligence is more accessible to a broader range of organizations.
Simply Measured's innovative technology, in combination with a strong
team and incredible market momentum, will enable more companies to act
smarter-transforming business as we know it. Simply Measured is a
business poised for growth, and BVP is happy to support Adam and his
Simply Measured's reporting-as-a-service provides a range of web
analytics-driven insights, from tactical to strategic, all of which can
be easily downloaded to Excel or exported to PowerPoint, including:
To learn more about Simply Measured's Google Analytics reporting, visit http://simplymeasured.com/google-analytics.
To analyze any Google Analytics profile for free, visit: http://simplymeasured.com/free-social-media-tools.
About Simply Measured
Simply Measured brings social media analytics to life. The company's
measurement and reporting solution aggregates social media data and web
analytics from more than a dozen sources and presents it in a single
dashboard that is easy to access on the fly and share across a team.
More than 30 unique reports can be created in real-time and pushed to
familiar tools such as Excel or PowerPoint with the click of a button.
Simply Measured is trusted by more than 25 percent of the top 100 global
brands and more than 50,000 users. Learn more at http://simplymeasured.com.
About Bessemer Venture Partners
With $4 billion under active management, Bessemer
Venture Partners (BVP) is a global venture capital firm with offices
in Silicon Valley, Cambridge, Mass., New York, Mumbai, Bangalore and
Herzliya, Israel. BVP delivers a broad platform in venture capital
spanning industries, geographies, and stages of company growth. From Staples
BVP has helped incubate and support companies that have anchored
significant shifts in the economy. More than 100 BVP-funded companies
have gone public on exchanges in North America, Europe, and Asia. See www.bvp.com
or follow BVP on Twitter @bessemervp.
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