Consumers want marketers to invest more in email, Facebook and the Web,
according to a new study by global interactive provider ExactTarget (NYSE:ET).
Featured in ExactTarget's Marketers
from Mars study released today, the study found 33 percent of
consumers want marketers to invest more in email, 24 percent want
marketers to invest in the brand's website and 22 percent of consumers
want marketers to invest in creating a better Facebook experience.
"Consumers are moving from single channel interactions into
multi-channel relationships," said Jeff Rohrs, ExactTarget's vice
president of marketing. "Our Marketers from Mars research provides
exclusive insight into consumer expectations, offering marketers
exclusive new insight on how to avoid the pitfalls of personal biases or
becoming a 'focus group of one' when creating marketing strategy."
Key findings of the research include:
The launch of ExactTarget's Marketers from Mars follows
the release of a new commissioned study conducted by Forrester
Consulting on behalf of ExactTarget that found 35 percent of marketers
ranked managing marketing campaigns across multiple marketing point
solutions as one of their greatest challenges - despite 78 percent who
said they believe cross-channel marketing is important or very important
to their business. To download a complimentary copy of the research,
ExactTarget is a leading global provider of cross-channel interactive
marketing software-as-a-service solutions that empower organizations of
all sizes to communicate with their customers through email, mobile,
social media, Web and marketing automation. ExactTarget's suite of
integrated applications enable marketers to plan, automate, deliver and
optimize data-driven digital marketing and real-time communications to
drive customer engagement, increase sales and improve return on
marketing investment. Headquartered in Indianapolis, Indiana with
offices in North America, Europe, South America and Australia,
ExactTarget trades on the New York Stock Exchange under the ticker
symbol "ET." For more information, visit www.ExactTarget.com.
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