Canon U.S.A., Inc., a leader in digital imaging solutions, has rolled
out a consumer-safety initiative that will promote awareness of a
consumer electronics industry-wide issue: the risks of using counterfeit
accessories for digital cameras and camcorders, especially batteries and
chargers. Counterfeit products are fake replicas of the real products,
designed to take advantage of the superior value of the real product.
These fake accessories are produced in a manner that is increasingly
more difficult for average consumers to identify. Purchase of these
products can lead to potentially dangerous results. Unlike genuine Canon
products, counterfeit accessories may not meet government and industry
safety standards and may overheat, smoke, melt, ignite and may cause
bodily injury and property damage.
In support of this initiative, a digital campaign, with the tagline,
"Play it safe. Power your Canon with Canon Power" was launched on
January 8, advising consumers to avoid counterfeits by purchasing
products through established retail channels. In addition, the Canon USA
Website has been enlisted to educate consumers on the Canon batteries
and chargers most frequently counterfeited and to provide helpful tips
"Canon takes safety seriously and, as good corporate citizens, we want
to inform and educate so that consumers are aware of the risks
counterfeit products pose," said Yuichi Ishizuka, executive vice
president and general manager, Imaging Technologies & Communications
Group, Canon U.S.A. "We will be rolling out an initiative over the next
few months, encouraging consumers to help play it safe with genuine
Canon power when making an investment in a camera or camcorder and its
accessories, so that they may continue to enjoy the quality experience
they expect from us."
For more information, visit www.usa.canon.com/aboutcounterfeits.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $45.6 billion in global revenue, its parent company, Canon
Inc. (NYSE: CAJ), ranks third overall in U.S. patents registered in
2011† and is one of Fortune Magazine's World's Most Admired Companies in
2012. In 2012, Canon U.S.A. has received the PCMag.com Readers' Choice
Award for Service and Reliability in the digital camera and printer
categories for the ninth consecutive year and for camcorders for the
past two years. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. To keep apprised of the latest news from
Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
†Based on weekly patent counts issued by United States Patent and
All referenced product names, and other marks, are trademarks of their
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