The Coca-Cola Company is reinforcing its efforts to work together with
American communities, business and government leaders to find meaningful
solutions to the complex challenge of obesity.
A two-minute video, titled "Coming
Together," debuts tonight on national cable news. The video
encourages everyone to be mindful that all calories count in managing
your weight, including those in Coca-Cola products and in all foods and
beverages. Its purpose is to highlight some of the specifics behind the
Company's ongoing commitment to deliver more beverage choices, including
low- and no-calorie options, and to clearly communicate the calorie
content of all its products.
A second spot, called "Be OK," will debut on American Idol on Wednesday,
Jan. 16. "Be OK" makes it perfectly clear right up front that a can of
Coca-Cola has 140 calories. This spot also encourages people to have
some fun burning those calories off.
"We are committed to bring people together to help fight obesity," said
Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North
America. "This is about the health and happiness of everyone who buys
our products and wants great-tasting beverages, choice and
information. The Coca-Cola Company has an important role in this fight.
Together, with willing partners, we will succeed."
In addition to the new advertising, Coca-Cola is already helping support
and promote physical activity initiatives in local communities.
We are committed to providing fact-based nutrition information to help
individuals make informed choices, to suit all occasions and lifestyles.
Our commitment also includes adhering to the right policies in schools
and the marketplace; encouraging physical activity and promoting
nutrition education; and continuously meeting changing consumer needs
And we are united with America's beverage companies and important
leaders and organizations in instituting meaningful, significant and
measurable initiatives to help address this issue and will continue to
build on these efforts.
We are committed to providing a variety of products for every lifestyle
and occasion, along with information to help people make informed
choices and live active, healthy lives.
"Overcoming obesity will require work from all of us," said Kronauge.
"If we are to reach the goal of Americans achieving a happy, healthy and
active future, we all will have to dedicate ourselves to move forward
About The Coca-Cola Company
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still brands.
Led by Coca-Cola, the world's most valuable brand, our Company's
portfolio features 15 billion-dollar brands including Diet
Coca-Cola Zero, vitaminwater, Powerade,
Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.8 billion servings a day.
With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active,
living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners, we
rank among the world's top 10 private employers with more than 700,000
system associates. For more information, visit www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo
or visit our blog, Coca-Cola
Unbottled, at www.coca-colablog.com.
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