The "Tech Titans" - Amazon, Apple, eBay, Facebook and Google - are
changing the face of retail, driving sweeping change using technology.
The Titans challenge retailers to jump on their progressive bandwagon or
lose discerning consumers who will seek out competitors - often from the
showrooming convenience of mobile devices - if their expectations aren't
"Mobile technology is having a profound impact on the retail landscape
by disrupting the traditional path to purchase," said Lori Schafer, SAS
Retail Executive Advisor. "Each of the Tech Titans has made vast
investments in mobile as a part of their core strategy, and it's having
a significant effect on retail. Whether introducing prospective
customers to new merchandise on a tablet through Instagram, Pinterest or
Google Shopping or letting customers pay using a smartphone, the future
is at the crossroads of mobile and analytics."
Schafer and Bernie Brennan, former Chairman of the National Retail
Federation are co-authors of Branded: How Retailers Engage Customers
with Social Media and Mobility. Together, they will probe how the
Tech Titans are using path-breaking mobility strategies during a Super
Session at the NRF 102nd Annual Convention and EXPO in New
York City on Monday, Jan. 14.
"Until recently, the Titans had separate niches," Schafer continued.
"Amazon was an e-tailer, Apple made computers, eBay hosted online
auctions, Facebook was a social network, and Google was a search engine.
Today, they are reinventing retail, communications, financial services,
entertainment, travel and technology services. And mobile technologies
are especially important to their success. This is an amazing time of
technology innovation for retailers."
Schafer cites several examples:
Progressive retailers work with SAS
SAS' unparalleled retail business knowledge - coupled with powerful,
advanced analytics - allows retailers to anticipate customers' wishes,
empowers retailers to act, and drives better results. SAS' customer and
merchandising solutions are available through a variety of investment,
deployment and growth options.
SAS retail customers include A&P, Aeropostale, Ann Taylor, AutoZone,
Beall's, Belk, Best Buy, Brooks Brothers, Cabela's, Carrefour, Casino,
Casual Male, Charming Shoppes, Chico's FAS Inc., DSW, Eddie Bauer,
Family Dollar, Foot Locker, Gander Mountain, Godiva, Hallmark, Hudson's
Bay Company, Kohl's, Macy's, Mark's Work Wearhouse, Marks & Spencer,
Nestle, Northern Tool & Equipment, Office Depot, Overstock.com, S-Group,
Sainsbury's, Staples, Tesco, Waitrose, Wakefern, Williams-Sonoma,
Winn-Dixie and 1-800-FLOWERS.COM.
For more information about SAS® Retail Intelligence Solutions
and SAS Customer Intelligence solutions, visit www.sas.com.
Visit SAS at the NRF 102nd Annual Convention and EXPO in Booth 753.
SAS is the leader in business
analytics software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions, SAS
helps customers at more than 60,000 sites improve performance and
deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW®. SAS
and all other SAS Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and other
countries. ® indicates USA registration. Other brand and product names
are trademarks of their respective companies. Copyright © 2013
SAS Institute Inc. All rights reserved.
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