Empire BlueCross today announced the winners of the Get Active, Get
Fit School Challenge. An effort between Empire and Radio Disney AM
1460, Get Active, Get Fit motivates kids and families to achieve
fitness together by engaging in fun activities. In order to successfully
complete the challenge, students had to be active for a minimum of 40 of
the 55 days during the event, which ran from Oct. 1, 2012 through Nov.
The 15 schools with the highest percentage of participation in the
program have on a live dance party at their school hosted by Radio
Disney AM 1460. Five schools that completed the challenge were awarded
new gym equipment packages valued at $500 through a random drawing.
"The Get Active, Get Fit School Challenge, which we are very
pleased to sponsor, was designed to motivate kids and families to
achieve fitness together by engaging in fun activities," said Ethel
Graber, VP and GM, Empire BlueCross. "In 2011, the second year of this
partnership, the Challenge was completed by more than 13,000 children at
upstate New York elementary schools."
According to the Centers for Disease Control and Prevention,
approximately 17 percent (or 12.5 million) of children and adolescents
aged 2-19 years are obese. Since 1980, obesity prevalence among children
and adolescents has nearly tripled.
In 2012, the event's 3rd year in upstate New York, the challenge was
completed by more than 20,626 children at 28 elementary schools. Nearly
384,000 students nationwide signed up to participate in this year's Get
Active, Get Fit School Challenge in Colorado, Georgia, Kentucky, New
Hampshire, Ohio, Upstate New York, Virginia and Wisconsin.
The complete list of winners is:
Radio Disney is the #1, 24-hour radio network devoted to kids, tweens
and families. Kids help pick the music that is played and are encouraged
to interact via a toll-free phone line to the Radio Disney studio. The
network's current playlist, driven by listener requests and representing
major record labels, includes recording artists Selena Gomez, Justin
Bieber, Taylor Swift, One Direction, Katy Perry, Cody Simpson, Carly Rae
Jepsen and Cher Lloyd. The network is available on 31 owned terrestrial
radio stations and is also available via RadioDisney.com, Sirius XM
satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the
Radio Disney iPhone and Android Apps, and the Radio Disney Facebook page.
About Empire BlueCross
Empire BlueCross is an independent licensee of the Blue Cross and Blue
Shield Association Services provided by Empire HealthChoice HMO, Inc.
and/or Empire HealthChoice Assurance, Inc., licensees of the Blue Cross
and Blue Shield Association, an association of independent Blue Cross
and Blue Shield plans. Additional information about Empire is available
Also, follow us on Twitter at @Empirebcbs or www.twitter.com/healthjoinin,
on Facebook at www.facebook.com/HealthJoinInEmpire,
or visit our YouTube channel at www.youtube.com/healthjoinin.
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