Wireless communications and mobility applications and services are
permeating the enterprise, but the fragmentation in hardware, software
and suppliers makes implementation and management of wireless and
mobility a huge challenge. According to ABI Research the time is right
for an enterprise MVNO if they target the right industry verticals.
Says enterprise practice director Dan Shey, "Successful enterprise MVNOs
need to target not only the right industries but also offer a range of
value-added services - services for which they have more control and
offer greater margins."
Value added services include telecom expense management, mobile device
management and mobile application development and management services.
Analysis shows that just these services can contribute as much as 25% of
revenues per employee. Revenue contribution rises as high as 34% when
M2M connections and management services are added.
Industry verticals that provide opportunity based on their mobility and
M2M needs include utilities, transportation and warehousing, finance and
insurance, and healthcare. B2B MVNOs have a smaller addressable market
but can glean higher margins. B2B2C MVNOs have a larger addressable
market. For example, a healthcare MVNO targeting seniors has a worldwide
addressable market of nearly 600 million sexagenarians in 2010 rising to
over 1.1 billion by 2050.
Shey concludes, "Brazilian insurance company Porto Seguro is an example
of an MVNO that could be very successful. They are an M2M MVNO for their
car insurance customers and are adding personal mobility services for
its employees and customers."
ABI Research's report, "Enterprise VNOs and MVNEs" examines the current
supplier environment and market conditions fueling the need for the
enterprise MVNO/MVNE. It quantifies the potential revenue opportunities
and provides market sizing for B2B and B2B2C MVNOs. B2B MVNO subscriber
estimates are provided for seven geographic regions and 20 industry
verticals. It concludes with industry-specific recommendations and
review of ICT suppliers who will have the most influence on this market.
These findings are part of ABI Research's Enterprise
Mobility Applications and Services (http://www.abiresearch.com/research/service/enterprise-mobility/),
Mobile Devices (http://www.abiresearch.com/research/service/enterprise-mobile-devices/),
Enterprise Technologies (http://www.abiresearch.com/research/service/mobile-enterprise-technologies/)
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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