Crest® Oral-B® launched a partnership with dental
hygienists this week at CareerFusion, a dental professional
career retreat, to gain a better understanding of the current needs and
preferences of dental professionals nationwide. During the meeting,
Crest Oral-B celebrated the anniversary of 100 years of dental hygiene
by thanking CareerFusion hygienists and revealing its plans to
show its gratitude throughout the year at dental conventions, in trades
and through promotions on the Crest Oral-B Dental Professional Facebook
Crest and Oral-B celebrate 100 Years of Dental Hygiene at CareerFusion 2013 (Photo: Business Wire)
"At Crest and Oral-B, we know how extremely valuable hygienists are to
the oral health field, and we're thrilled to celebrate their dedication
and hard work," said Wendy Bebey, Hygienist Relations Manager, Procter
and Gamble. "As a platform for dental professionals to take their
careers to the next level, CareerFusion was the ideal setting to
acknowledge the great work hygienists do each and every day and to thank
them for all that they do to improve the oral health cause."
Hosted from January 5th - 9th in Daytona, FL, CareerFusion
is a professional retreat and learning continuum for healthcare
professionals seeking growth and development to enhance their career.
"We're thrilled that Crest and Oral-B partnered with us this year to
engage with the dental professionals and support their career goals,"
noted Beth Thompson, Founder and Director of CareerFusion. "CareerFusion
presents dental professionals, especially dental hygienists, with the
opportunity to discuss important industry topics with top oral care
brands, such as Crest and Oral-B."
Throughout the four day conference, Crest Oral- hosted several
round-table and one-on-one discussions with the attending dental
professionals to better understand their needs, how the brands could
support them and what tools enable them to succeed in their profession.
Furthermore, these attendees received several products to try in the
weeks leading up to the event as well as a preview of a new power
technology. During the meeting, Lori Bernardo, RDH of Nazareth, PA,
said, "As a first time attendee at CareerFusion, I had the
experience of learning about relevant products from various companies
that can help me as well as my patients. After being introduced to the
Pro-Health line of products from Crest and Oral-B and trying them for
the first time, my mouth has never felt cleaner. I would recommend these
products to my patients to help maintain a healthy mouth in between
For more information and to get involved in the 100 year anniversary of
dental hygiene celebration, visit the Crest Oral-B booth at dental
conventions throughout the year and follow the festivities at
Facebook.com/professionalcrestoralb. To learn more about Crest and
Oral-B product news, visit dentalcare.com. To learn more about CareerFusion,
please visit careerfusion.net.
A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride
toothpaste. Since first introducing fluoride toothpaste 54 years ago, it
is estimated that Crest has helped prevent more than half a billion
cavities in the United States. Headquartered in Cincinnati, OH, Crest is
owned and distributed by Procter & Gamble.
Oral-B is the worldwide leader in the over $5 billion brushing market.
Part of the Procter & Gamble Company, the brand includes manual and
electric toothbrushes for children and adults, oral irrigators and
interdental products, such as dental floss. Oral-B manual toothbrushes
are used by more dentists than any other brand in the U.S. and many
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®,
Ariel®, Always®, Whisper®, Pantene®,
Mach3®, Bounty®, Dawn®, Fairy®,
Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®,
Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®,
Febreze®, Ambi Pur®, SK-II®, and Vicks®.
The P&G community includes operations in about 80 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
CareerFusion, LLC is a learning continuum highlighted with an
annual retreat for health care professionals seeking growth and
development to enhance their career options in addition to the clinical
environment. The retreat is focused on developing presentation, writing,
networking skills, and elements of continuing education program design,
providing up to 22 continuing education credits. CareerFusion attracts
health care providers, corporate representatives, support staff, and
others who are interested in exploring options within as well as outside
of the clinical environment.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130110005684/en/
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