Research by IgnitionOne, a leading digital marketing solutions provider,
revealed that year-over-year (YoY) paid search spending growth for
tablets doubled that of smart phones in the fourth quarter of 2012 as
mobile devices as a whole grew to 18% of search budgets in the U.S.
The report, which includes trends across online advertising, also
revealed the Yahoo! Bing Network as a strong performer achieving their
highest market share since the beginning of 2009 (24%). Total paid
search spending grew at 19% YoY, representing a continued acceleration
from last quarter, closing out a strong quarter.
These figures are released quarterly by IgnitionOne which powers more
than $30 billion in revenue each year for leading brands through digital
Key findings in the report:
This report is the latest in a series of reports from IgnitionOne,
reviewing trends across the online advertising landscape. This and
previous quarterly reports can be downloaded at http://bit.ly/ignitiononeresearch
IgnitionOne®, the global leader in digital
marketing solutions, enables companies to integrate and centralize
cross-channel marketing efforts within one platform, allowing for deeper
insights and greater digital success. On behalf of our customers,
IgnitionOne currently scores over 300 million users in 53 countries to
help optimize media and website conversions using cross-channel
attribution modeling across search, mobile, display and social.
IgnitionOne's solutions are powered by proprietary, integrated
technology: IgnitionOne's Digital
IgnitionOne powers more than $30 billion in revenue each year for
leading brands, including General Motors, DIRECTV, Ann Taylor, La
Quinta, Travel Guard and Fiat, as well as advertising agencies such as
Golley Slater and CyberAgent.
For more information, please visit http://www.ignitionone.com,
follow the company on Twitter @ignitionone
or visit the blog at http://www.digitalmarketingsuite.com.
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