Samsung Electronics Co., Ltd., a world leader in advanced semiconductor
solutions, today redefined the story of consumer electronics from its
perspective beneath the surface of mobile devices at the 2013
International CES keynote address.
Dr. Stephen Woo, president of System LSI Business, Device Solutions
Division, Samsung Electronics, shared the company's vision of
"Mobilizing Possibility," highlighting the role of components as the
engine behind innovation across the mobile landscape. The keynote event
illustrated possibilities that Samsung envisions offering through its
component solutions, and introduced new products that will herald such
"We believe the right component DNA drives the discovery of what's
possible," said Woo. "Components are building blocks-the foundations on
which devices are built. We at Samsung's component solutions are
creating new, game-changing components across all aspects of devices."
Guests from partnering companies, such as Warren East, chief executive
officer, ARM; Eric Rudder, chief technical strategy officer, Microsoft;
Trevor Schick, senior vice president, enterprise group supply chain
procurement, HP; and Glenn Roland, vice president and head of new
platforms and OEM, EA; also took part in the event, echoing Samsung's
mission to offer breakthrough products and create shared value (CSV) for
both manufacturers and end-users.
Woo opened by presenting Samsung's goal for Mobilizing Possibility that
takes big ideas off the drawing board and brings them to life for
end-users, especially in the areas of processing performance,
energy-efficient memory solutions and display technology. He emphasized
that the limitless possibilities presented by consumer electronics will
be based on component innovations by the company.
The first of Samsung's new products announced at the keynote was the
Exynos 5 Octa, the world's first mobile application processor to
implement the ARM® big.LITTLE™ processing technology based on the
Cortex™-A15 CPU. Following the Exynos 5 Dual, which is already on board
of market-leading products such as the Google Chromebook and Nexus 10,
the successor is the newest addition to the Exynos family of application
"The new Exynos 5 Octa introduces a whole new concept in processing
architecture…designed for high-end smartphones and tablets," said Woo.
"When you want multiple applications to perform at their best, you want
the best application processor currently available-the Exynos 5 Octa."
To expand on the big.LITTLE concept, Warren East, chief executive
officer, ARM, joined Woo on stage and introduced the new technology that
has just become available in silicon through the Exynos 5 Octa. Housing
a total of eight cores to draw from-four powerful Cortex-A15™ processors
to handle processing-intense tasks along with four additional Cortex-A7™
cores for lighter workloads-the application processor offers maximum
performance and up to 70 percent higher energy efficiency compared to
the previous quad-core Exynos.
Glenn Roland, vice president and head of new platforms and OEM, EA,
helped Woo demonstrate the processing pwer of the Exynos 5 Octa by
showing off one of EA's latest 3D racing games, Need for Speed™ Most
Wanted. Atop the reference device, the application processor
delivered an elevated real-life gaming experience within the mobile
platform, rendering stunning graphics performance and real-time response
Green Memory Capabilities
As advanced processing power on mobile devices accelerates easier data
creation by the masses, the mobile experience will increasingly become
more dependent upon datacenters largely responsible for the
proliferating data traffic. Growing in size and capacity, IT systems
face challenges both in performance and power savings to secure
sustainability moving forward. Memory devices, the main products for
servers that make up these datacenters, can deliver substantial gains by
adopting cutting-edge technology available from Samsung.
Woo pointed out that managing the power consumption in these datacenters
have become crucial and that Samsung's green memory solutions with solid
state drives (SSD) and advanced DRAM (dynamic random access memory) are
addressing this key issue with their powerful, yet energy-efficient
processing capabilities. Compared to traditional datacenters that
incorporate hard disk drives (HDD), server and storage solutions
equipped with green memory pull the data processing speeds up six-fold
while operating with 26 percent less electricity.
As components on the surface that interact directly with users, display
solutions bring the technology advancements to life and make them
tangible through the device interface. Woo presented the future
possibilities of Samsung's displays along with Brian Berkeley, senior
vice president of Samsung Display. While crystal-clear picture qualities
become a reality, the two Samsung speakers were pleased to share that
the innovations do not sacrifice energy efficiency.
Woo and Berkeley described the 10.1-inch liquid crystal display (LCD)
panel that is currently adopted by the Nexus 10. With a 2560x1600
resolution and 300 pixels per inch (ppi), the panel renders stunning
picture qualities while consuming only 75 percent of the energy used in
previous display solutions.
Using Samsung's energy-efficient green LCD technology, the company is
currently developing a 10.1-inch model that would lower power
consumption even further by 25 percent, while offering equal resolution
qualities as its predecessor.
Prototypes and real-life scenarios for Samsung's line of flexible
organic light emitting diode (OLED) displays were also showcased,
promising various mobile application opportunities for consumer
electronics manufacturers. Dubbed "YOUM," the flexible display line-up
uses extremely thin plastic instead of glass, making it bendable and
virtually "unbreakable." Berkeley featured a smartphone prototype
equipped with a curved edge that showed contiguous content along the
side of the device.
"Our team was able to make a high-resolution display on extremely thin
plastic instead of glass, so it won't break even if it's dropped," said
Berkeley. "This new form factor will really begin to change how people
interact with their devices, opening up new lifestyle possibilities ...
[and] allow our partners to create a whole new ecosystem of devices."
One of Samsung's partners that bring the company's state-of-the-art
components together is Microsoft, adding more layers of value to the
final product with its software solutions, devices and services. Eric
Rudder, chief technical strategy officer, Microsoft, took the complete
ATIV family of devices as an example through which Samsung's component
solutions and Windows 8 together present new potential in user
interfaces. Rudder reported that Microsoft Research has been continuing
its work on next-generation display technologies, enabling new modes of
Possibility for All
Creating a better world with its resources is one of Samsung's core
values. Samsung's flagship corporate social responsibility initiative,
Samsung Hope for Children, was launched in this spirit, through which
the company provides its products, expertise and financial support to
tackle the needs of children around the world for education and
healthcare. Woo emphasized that Samsung's innovation in components share
the same thread as a driver that truly mobilizes possibility without
boundaries or barriers.
"When [Samsung's] technologies harmonize, amazing things happen.
Advances in components are giving rise to a whole new era of
possibility," said Woo. "At Samsung, we are passionate about Mobilizing
Possibility. Not just for the privileged few, but possibility for all."
For more information about Samsung's 2013 International CES keynote,
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in consumer electronics
and the core components that go into them. Through
relentless innovation and discovery, we are transforming the worlds
of televisions, smartphones, personal computers, printers, cameras, home
appliances, medical devices, semiconductors and LED solutions. We employ
227,000 people across 75 countries with annual sales exceeding US$143
billion. Our goal is opening new possibilities for people everywhere. To
discover more, please visit www.samsung.com.
Samsung and the stylized Samsung design are trademarks and service
marks of Samsung Electronics Co., Ltd. Other trademarks are the property
of their respective owners.
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